Teuschnitz remains The Arnica City” – City Council decides to extend the brand!

Teuschnitz remains The Arnica City” – City Council decides to extend the brand!

Teuschnitz is opening a new chapter – a freshly chosen course in branding! On June 17, 2025, the city council decided not only to maintain the “Teuschnitz – The Arnica City” brand, but even to extend it.

But how did this change of heart come about? The committee had already decided in April not to continue the word/image mark for the next ten years. This was met with a lot of incomprehension among the city's citizens and supporters. However, the extension is now being implemented for 2,310 euros. The logo, which features arnica flowers, has long become a familiar sight in the region's printed matter and advertising.

Teuschnitz as a herbal competence center

But what is behind this brand? Teuschnitz is much more than just a pretty town name. The city has distinguished itself as an important herbal competence center, and the arnica medicinal plant plays a central role in this. The urban development strategy aims to lay a strong foundation for the future with topics such as nature, health and regionality. The network management and the projects of the Arnika Association are committed to driving this project forward.

Another bright spot is the “Arnica Academy”, where those interested can learn everything about the use of medicinal plants. In addition to the classic training and seminar offerings, which also include a charming “Arnica Café” and varied nature and city tours, the academy provides a deep insight into the world of herbs and their healing properties. Not only is knowledge imparted here, but it is also put into practice directly - in the production of herbal tea or comfrey ointment, to name just a few examples.

• Wichtige Projekte in Teuschnitz:
• Arnika-Akademie: Ausbildungsangebote und Veranstaltungen
• Quartier „Schwarzes Kreuz“: Gastronomie und Info-Zentrum
• Neu installierter Mehrgenerationen-Spielplatz
• Wander- und Radrundwege (Arnikaweg, Naturweg)

The conversion of the former “Schwarzes Kreuz” inn has established itself as a central project. Not only do regular events take place here, the new information center and the attached regional shop invite everyone to explore the local products on offer and get to know the advantages of the region better.

Training in medicinal herbology

The “Arnica Academy” also provides basic training in medicinal plants. Here, experienced lecturers impart knowledge about medicinal herbs and their use - an interesting offer for midwives, nurses, nursing staff and many more. The training includes a total of eight learning units and starts with the first learning unit in March 2026. If you are interested in nature and its healing powers, this is the right place for you.

In summary, it can be said that by promoting its “Arnikastadt” brand, Teuschnitz is well on its way to becoming even better known as a region for health, nature and alternative healing methods. With the new city council resolution and the committed projects, the future looks more than bright for Teuschnitz.

For more information about the city of Teuschnitz and its fascinating offerings, visit the pages NP-Coburg, Stadt Impulse and Medicinal Plants School Kräuterwelten.