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Successful MarediModa in Cannes: 3% more visitors and creative trends!
MarediModa 2025 in Cannes saw 3% more visitors and exciting trends in swimwear, lingerie and athleisure.
Successful MarediModa in Cannes: 3% more visitors and creative trends!
Everything that moves the fashion world comes together in Canness, and the latest edition of MarediModa impressively demonstrated that swimwear, lingerie and athleisure continue to be very popular. According to the latest reports from Fashion Network The trade fair from October 22nd to 24th, 2025 in the Palais des Festivals attracted a total of 3 percent more visitors than in the previous year. Managing director Claudio Taiana is particularly pleased about the increased quality of guests, especially within the upper and upper middle market segments.
Italy accounted for the largest proportion of visitors at 30 percent, followed by France, Spain, Great Britain and Germany. In a survey among the exhibitors, they expressed consistently positive opinions about the decision-making processes and reported a new creative enthusiasm that was visible at the trade fair. A highlight was the trend forum “Making Waves”, which was curated by David Shah and provided an impetus for a change in fashion.
Innovations and competitions
Three exciting projects particularly stood out during the trade fair.Flash!themed the marine world and showed innovative fabrics, whileAthwith the theme “Freedom is not for sale” in the athleisure segment.Seamin turn, spotlighted third-party expertise in the apparel sector.
Another highlight was the talent competition “The Link”, which set a record with 128 entries from 37 countries. The jury praised the positive and lively message of the submitted projects and selected nine finalists who were allowed to present their collections at the trade fair. The fashion show took place with the support of the exhibitors and attracted enthusiastic spectators.
The winners of The Link 2025
The winners of the competition have now been determined:
| category | winner | Runners up | Third place |
|---|---|---|---|
| Swimwear | Mattia D'Aquila (Italy) | Emma Parastoo Kianinia (Iran) | Victoria Minascurta (Moldova) |
| Lingerie | Reka Kinga Bartha (Hungary) | Marielena Nicolau (Cyprus) | Jessica Twomey (UK) |
| Athleisure | Michele Zazzeroni (Italy) | Marta Fanciulli (Italy) | Melissa Isacco (Italy) |
The trade fair also featured awards for important company anniversaries. Interlinge from France celebrated 25 years, Seride from Italy 50 years and Plymouth Française from France even 90 years of existence.
MarediModa 2025 has once again proven that it is not only a platform for the latest trends, but also a place to promote national and international talent. The trade fair remains an important part of the fashion industry and supports creative minds, innovative ideas and sustainable developments.
These significant events in Cannes show that the fashion world continues to move and needs new impulses to maintain its relevance and meet the challenges of a changing society.