Fitness scandal: Wilhelm & Steck leaves fit+ due to breach of contract!

Fitness scandal: Wilhelm & Steck leaves fit+ due to breach of contract!

A surprising decision is causing a stir in Cologne: The Wilhelm & Steck GmbH has ended its partnership with the fitness chain fit+ with immediate effect. This separation affects all contracts that were terminated without notice as of October 31, 2025. As one of the largest licensees of fit+, Wilhelm & Steck recently operated six fitness studios in Germany, which are now without a franchise partner.

The reason for this surprising step is over 130 documented breaches of contract as well as warnings and non-performance by fit+ in the last four months. Even though the collaboration was characterized by loyalty for a long time, it was found that the services provided were not satisfactory. Several attempts to find an amicable solution failed, with a lack of communication and defamation placing considerable strain on the discussions.

New path for Wilhelm & Steck

As part of the separation, Wilhelm & Steck GmbH plans to join a new studio concept called “smart gym”. This concept not only promises more flexibility and quality, but also digital innovations that are very popular in the modern fitness environment. However, the loss of Wilhelm & Steck could also have a significant impact on the fit+ franchise network, as the number of studios and thus the brand presence decreases.

But what is really crucial for a partnership in the franchise sector? Basically it is Franchise agreement the central legal basis for the cooperation between franchisor and franchisee. This contract combines elements of different contract types and regulates aspects such as trademark rights, fee models and the obligations of both parties. The contract term is often between five and ten years and the termination provisions must be clearly defined in order to avoid later disputes.

Risks and opportunities in franchises

Wilhelm & Steck GmbH appears to have carefully analyzed the risks and challenges associated with being self-employed in a franchise system. One thing is clear: unclear provisions in franchise agreements can lead to conflicts, especially over territorial boundaries or unrealistic sales forecasts. It is therefore advisable to always have such contracts checked by specialized lawyers in order to identify legal and economic risks at an early stage.

Wilhelm & Steck's withdrawal from the fit+ community not only marks a turning point in the company itself, but also raises questions about the stability of the entire franchise network. While other franchise partners may seek an active resolution, this case clearly shows the importance of open and honest communication between all parties involved.

In light of these developments, it remains to be seen how national locations and the franchise model will adapt. Ultimately, one thing is certain: customers are not just looking for fitness offerings, but for added value, and that could have a decisive impact on the future.