Chinese giant takes over traditional Wolf brand in Nuremberg!

Chinese giant takes over traditional Wolf brand in Nuremberg!

A major upheaval in the sausage world is imminent! The traditional sausage manufacturer Wolf Essgenuss GmbH from Schwandorf has a new owner. The sale to Morliny Foods Holding, a subsidiary of the WH Group from China, is a topic of conversation. Loud Northern Bavaria This is one of the largest sausage producers in Germany, which was founded by Alois Wolf over 90 years ago.

Wolf Essgenuss GmbH currently employs around 1,800 people and is best known for its Nuremberg and Thuringian bratwursts. The group is run by the fourth generation and has established itself as the fourth largest sausage manufacturer in Germany. The takeover will likely need to be approved by antitrust authorities before all details are officially sealed.

International conditions and regionality

Morliny Foods Holding belongs to the WH Group, which has more than 100,000 employees and recently achieved sales of around 27 billion euros. What's exciting is that the WH Group has 20 locations in Europe and has the world's largest pork producer, Smithfield Foods, under its roof. But there are concerns: Could the company import cheaper meat products from China as a result of the takeover? Critics fear for the quality and regionality of the products. However, experts, including from the Thünen Institute, estimate that these concerns are unfounded because regional products are cheaper to produce.

Christian Wolf, the company's CEO, will remain at the helm after the takeover and continue to lead the fortunes of the traditional brand. The three plants in Schwandorf, Schmölln and Nuremberg will remain in place, which will provide those affected on site with a certain degree of security.

The sausage industry is changing

The sale of Wolf Essgenuss GmbH comes at a tense time for the sausage industry, as meat consumption in Germany is declining. This change could certainly receive positive impulses from the new international influence, but at the same time it raises questions about the sustainability and quality of the products. Yahoo As is well known, offers a platform for discussions through its extensive guidelines, but this industry criticism often does not pay enough attention to the tradition and craftsmanship of the products.

In the midst of all these developments, one can only hope that the venerable Wolf brand, which has been anchored in the hearts of consumers for generations, does not forget its roots. The coming months will be crucial for how the sausage landscape in Germany will continue to develop.