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Ten years of partnership: HAAS + HAAS strengthens the Würzburg Baskets!
Würzburg celebrates ten years of partnership with HAAS + HAAS. Fitness First has been the new name sponsor of the Baskets since August 2025.
Ten years of partnership: HAAS + HAAS strengthens the Würzburg Baskets!
A lot is happening in Würzburg! On December 3, 2025, the Fitness First Würzburg Baskets can look back on a successful cooperation with the architectural firm HAAS + HAAS. This partnership, which began in 2016, has now been extended for another two years until 2027. Wuerzburg Baskets reports that The focus is not only on financial support, but also on shared passion and team spirit. Konstantin Zeuch, assistant to the Baskets management, is pleased about the continuation of this valuable collaboration.
Stephan and Michael Haas, the two partners of the successful architectural firm, emphasize the importance of the baskets as an identification factor for the Main Franconia region. The office, which was founded in 1986 and is now in its second generation, has made a name for itself through numerous projects, such as sustainable residential buildings and public buildings. This also includes prestigious awards, such as the HolzbauPlus Prize and the German Design Award.
New name, new energy
Another important point for Fitness First Würzburg Baskets concerns the rebranding, which has been carried out since August 1, 2025. The FIT/One Würzburg Baskets became the Fitness First Würzburg Baskets after the FIT/One group was taken over by Fitness First. This comprehensive rebranding of the 37 FIT/One locations in Germany and Austria could delight fans and players alike. Mainfranken.news highlights that The studios were converted to the new brand in collaboration with Fitness First in September and October 2023.
Managing director Steffen Liebler is grateful to FIT/One and is optimistic about the cooperation with Fitness First. The renowned company, which is part of the LifeFit Group, operates over 200 fitness clubs in Germany and Austria and attaches great importance to a healthy lifestyle. The name change brings with it a notable advantage for Würzburg basketball fans: the club logo will be modernized, but the tradition will be preserved.
Responsibility for promoting young talent
The partnership between HAAS + HAAS and the Fitness First Würzburg Baskets not only refers to the sponsorship of the Bundesliga team, but also to the support of the VR-Bank Würzburg Baskets Academy's youth program. This lays another important building block to promote future talent in basketball and ensure long-term sporting success. The shared values of passion and team spirit are more than clear through the continuous support of HAAS + HAAS.
During this exciting time of change and growing up for the Baskets, the strong support from partners like HAAS + HAAS and Fitness First is crucial. We can't wait to see what the future holds for the Würzburg basketball scene!