Mega spectacle in Hamburg: Schlagermove 2025 with hundreds of thousands!
Hundreds of thousands are expecting the Schlagermove 2025 in Hamburg-St. Pauli, with music, parades and celebrations on July 4th and 5th.

Mega spectacle in Hamburg: Schlagermove 2025 with hundreds of thousands!
When the sunflower hair flutters and the soles of the feet dance on the streets of Hamburg, then another very special event is announced: The Schlagermove. The event has been an integral part of Hamburg's festival culture since 1997, and we can also look forward to a spectacular weekend in 2025. On July 5th, a Saturday, the Hanseatic city will shine in bright colors when hundreds of thousands of pop fans come together for the rousing parade.
This big celebration that...Saturday, July 5, 2025takes place, starts at3 p.mand runs along an impressive route through St. Pauli. The route leads from Heiligengeistfeld via Millerntorplatz, the Landungsbrücken, St. Pauli Hafenstraße to the famous Reeperbahn, where the parade finally returns to Heiligengeistfeld. The events end around8:30 p.m.
A weekend full of hits
The festival will begin onJuly 4, 2025with a warm-up party at Schlagermove Scha-la-la-lager©, where artists like DJ Vossi and a Nena double are on stage. This pre-party also requires a ticket and promises the best atmosphere for all partygoers. On the day of the parade, participation will be free and there will be around50 trucksexpected at the parade, colorfully decorated and ready to wow the crowds.
The beauty of this event is the diversity of the participants. People from all over Germany and neighboring countries come together to celebrate together and show off their typical pop fashion: sunflowers in their hair, eye-catching shoes and cheerful dresses are a must. The atmosphere is infectious and unique, and the free event attracts more and more visitors every year.
Security measures and arrival
However, if you plan to travel by car, you need to be patient, because...A7will be closed from Friday evening to Monday morning due to the celebrations, including the Elbe Tunnel. It is therefore advisable to switch to public transport. Overall, a lot of preparatory work is being done, with approx300 paramedicsand a security service to ensure the well-being of visitors.
The streets will be in the St. Pauli and Reeperbahn areas3 a.mwill be closed to ensure that all participants and guests can celebrate safely. There are also stands along the route500 sanitary facilitiesready, which provides additional comfort.
After the parade, the celebrations continue in two large party tents, where visitors can encounter further highlights with artists such as DJ Vossi, a Wolfgang Petry double and Norman Langen. The aftermove party starts at5:30 p.mand offers a great opportunity to end the day together.
What's great about this event? The anticipation isn't just about the parade itself. There are also many other events in the background that enrich your time in Hamburg. A special treat is Ed Sheeran's concert in the Volksparkstadion onJuly 5tharound6 p.mtakes place.
The coming days promise an explosion of colors, sounds and emotions. The Schlagermove is not just an event, but a real celebration of joie de vivre that shows how many different people can experience an unforgettable day together. So if you're not there, you're definitely missing out!
NDR reports that...
hamburg.de highlights the warm-up party...
Hamburg Travel describes the highlights...