Parkhotel Fulda: Ten weeks of renovation - guests have to be patient!

Parkhotel Fulda: Ten weeks of renovation - guests have to be patient!

Something is happening in the heart of Fulda! The popular park hotel will be closed over the next ten weeks in order to carry out extensive renovation work. This measure aims to raise the quality of stay for guests to a new level. The reports from Hotel before9 According to the closure, the closure is an important step to not only visually modernize the facility, but also to improve the infrastructure. Guests can look forward to fresh colors and new amenities that will make their stay even more enjoyable.

But not only in Fulda, digital communication in the hotel industry is also becoming more important. Especially in times when contact and information are crucial, well-designed newsletter registration forms are essential. How on Brevo As explained, these forms are the key to attracting new leads and expanding the recipient list. It is important to observe the requirements of the EU General Data Protection Regulation (GDPR), which has been in force since May 2018.

GDPR compliance for newsletters

Wait, what exactly does this mean for hotels? They must ensure that their registration forms are clear and transparent. This includes a clear reference to the data protection declaration as well as consent from the user, which must be confirmed using a checkbox. ADouble opt-in procedureis particularly recommended: This allows hotels to ensure that subscribers' consent can be recorded. After all, no one wants to be bombarded with unwanted advertising!

The implementation of these requirements is not only legally necessary, but also contributes to building trust. A well-structured registration form that offers interested parties individual options can significantly increase the opening rates of the newsletter. This is especially important because loud Cvent Consumers who purchase products via email spend 138% more than those who choose not to. The correct approach and personalization of emails are of immense importance here.

Tips for successful email marketing

Clearly structured email marketing can be significantly improved using simple strategies. For example, segmenting guests based on their behavior, age or other characteristics is a crucial factor. In addition, information about bookings, upcoming stays and individual offers to strengthen customer loyalty should be integrated into the communication. The use of A/B testing also helps to find out the most effective approaches.

In summary, the Parkhotel in Fulda is well on the way to warmly welcoming its guests. A successful mix of modernized ambience and strategic email marketing will emphasize the hotel's advantages and enhance the overall guest experience. With an open ear for guests' wishes and appealing digital communication, you will hardly have lost a foothold in the industry.