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Rewe is revolutionizing shopping: new payment system Rewe Pay” now live!
On July 1, 2025, Rewe will introduce the digital payment system “Rewe Pay”, which enables contactless payment via smartphone.
Rewe is revolutionizing shopping: new payment system Rewe Pay” now live!
At a time when digital payments are becoming increasingly popular, the Rewe Group is taking another step towards the future and introduced the new payment system “Rewe Pay” on July 1, 2025. Customers can now pay conveniently and quickly at the checkout using their smartphone, revolutionizing the shopping experience. [Merkur]. In order to use “Rewe Pay”, customers must link their Girocard and a smartphone to the Rewe app. Activate once and you're ready to go!
Linking the app to a checking account is easy by users issuing a direct debit mandate the first time they make a payment with their checking card. The app provides additional protection against unauthorized access with a device lock such as Face ID or PIN. What is particularly interesting is that after the initial authentication, buyers can also pay via the app without a Girocard. However, cash withdrawals or payments in the online shop remain excluded. What many will certainly be happy about is that partial payments with vouchers are still possible at the checkout.
New discount rules and move away from Payback
But not only is paying easier – there are also changes to the discount program. Rewe has tightened the previous discount conditions as part of “Rewe Pay”. Customers now have to spend at least 100 euros for the 3 percent discount and even 250 euros for the 5 percent discount. For a 10 percent discount it is now 500 euros, instead of the previous 400 euros. Rewe has also given up the traditional Payback bonus program and is introducing its own advantage programs for Rewe and the discount subsidiary Penny. T-Online emphasizes that customers can benefit from additional discounts and advantages by registering in the app.
The trend towards digital payments
The introduction of “Rewe Pay” is not only a response to the internal need for more efficient payment solutions, but also follows a general trend in the market. Digital payments have become widespread in retail and are changing the way retailers and customers interact. According to Purchase in Retail, consumers are increasingly expecting cashless payment methods that are both fast and secure. Systems like “Rewe Pay” rely on the latest security technologies such as encryption and tokenization.
With the growing interest in digital payment methods, the shopping experience is not only becoming more convenient but also more innovative. Rewe is also testing other payment options in selected markets, including checkout-free shopping with the Pick&Go app, self-checkout terminals and computer vision systems. These developments clearly show that retailers will continue to rely on digital solutions in the future to meet customer demands and further optimize the shopping experience.