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New Hotel Heidkrug: Bringing life back to Lüneburg city center!
Lüneburg's city center suffers from vacancies. Entrepreneurs are starting projects like the Hotel Heidkrug to revitalize the location.
New Hotel Heidkrug: Bringing life back to Lüneburg city center!
In Lüneburg, people are feeling the effects of structural change, and the death of the city center is becoming increasingly clear. Despite the tourist rush triggered by the popular ARD series “Rote Rosen”, the unused commercial spaces in the city center cannot be overlooked. According to recent reports from Borken newspaper As of October 30th, a whopping 33 commercial spaces were empty in Lüneburg.
The pandemic has had a significant impact on retail. Many merchants in the region have closed their stores due to online trading, and the numbers speak for themselves: According to a publication by Federal Institute for Building, Urban and Spatial Research (BBSR) The number of retail establishments in certain city centers has fallen by an average of 24%. The Lüneburg retailers are also in this predicament.
New momentum for the old town
Three free music events and readings are planned at the Hotel Heidkrug until the end of the year. “We want to bring more life to the old town,” says Ennen, who is also planning a street festival next summer. A wedding room with a terrace has already been completed, which will not only liven up the hotel but also the entire surrounding area.
The city supports the project
Mayor Claudia Kalisch (Greens) is enthusiastic about the reopening of the hotel: “This is a big win for our city.” Blumenbach and Ennen's initiative comes at the right time to counteract the ongoing challenge of vacancies and provide new impetus. Despite the current problems in retail, which have been exacerbated by the corona pandemic and the increase in online trading, there are also prospects for inner cities, according to BBSR. New usage concepts and a stronger link between retail, culture and encounters could have a positive impact on structural change.
Overall, it remains to be seen how things will develop, but the courage and determination of Lüneburg's entrepreneurs could be the key to not only saving the city center, but also revitalizing it and re-establishing it as an attractive place for residents and visitors.