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New sponsors and suppliers: This is how the Top 14 starts the 2025 season!
Find out everything about the new main sponsors and suppliers of the top 14 clubs for the 2025/2026 season, starting on September 6th.
New sponsors and suppliers: This is how the Top 14 starts the 2025 season!
The 2025/2026 rugby season is just around the corner! The starting signal for the renowned clubs of the French Top 14 will be given on September 6th, 2025. This season not only brings exciting games, but also new faces in the sponsorship landscape. Sports business reports on three new main sponsors: Kingspan at RC Toulon, Sublime Côte-d'Ivoire at Stade Français and the Roc Eclerc funeral home near Perpignan. A little unconventional, but that shows how diverse the sponsorship landscape has become.
At a time when sponsorship is essential for rugby teams, the business is developing at a rapid pace. It's not just big companies that are involved; Startups and local brands have also recognized rugby’s potential. Loud Treize Mondial Interest in partnerships in sport is growing and clubs are using new opportunities to position themselves in the market.
The most important partners of the top 14 clubs
Let's look at the main sponsors in detail. These companies are visible on the front of the shirts and play an important role in the perception of the clubs:
| Club | Main partner |
|---|---|
| Aviron Bayonnais | MGP Assurances, Le Coq Sportif |
| Union Bordeaux Begles | Crédit Mutuel Arkéa, Kappa |
| Castres Olympique | Pierre Fabre, Umbro |
| ASM Clermont | Paprec Recyclage, Macron |
| LOU Lyon | Matmut, Macron |
| US Montauban | MAF Agrobotic, Joma |
| Montpellier HR | Old bike, bumblebee |
| Stade Français | Sublime Côte d'Ivoire, Kappa |
| Racing 92 | Natixis, Nike |
| Section Paloises | Total Energies, Macron |
| USA Perpignan | Roc Eclerc, Adidas |
| Stade Rochelais | Macif, Adidas |
| Racing Club Toulonnais | Kingspan, Nike |
| Stade Toulousain | Peugeot, Nike |
What is particularly impressive is that Macron and Nike each equip three clubs in the league. These well-known brands not only bring with them a strong visual identity, but also the opportunity to increase the clubs' reach.
The global trends in rugby
Rugby is becoming increasingly popular around the world. Loud Fluent rugby the sport has millions of fans on every continent. Major tournaments attract huge crowds and sponsorship deals are more lucrative than ever. The 2019 Rugby World Cup alone saw over 1.7 billion viewers, highlighting the sport's enormous reach.
Financial support from sponsors is a crucial factor. Big deals like the £50m deal with Guinness for the Six Nations Championship or the £40m partnership with Gallagher for the English Premiership are just examples of the monetary success that rugby associations can achieve. These developments not only create financial stability for clubs, but also new opportunities for the growth and visibility of the sport.
Overall, there is an exciting and dynamic future ahead for rugby sponsorship, based not only on technological advances, but also on an ever-growing global community of rugby enthusiasts.