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YouTube as an employer brand: This is how companies strengthen their visibility!
On July 14, 2025, experts in Coesfeld will discuss YouTube as the key to strengthening the employer brand in medium-sized companies.
YouTube as an employer brand: This is how companies strengthen their visibility!
What’s happening in the world of employer branding? An exciting event in Cologne revealed new perspectives on the use of YouTube as a powerful tool for strengthening the employer brand. Justus Ratzmann, the founder of the Nottuln agency Lackymedia, gave practical insights into how companies can use this platform effectively in his lecture entitled “YouTube as a game changer”.
Ratzmann emphasized the importance of providing authentic insights and developing specific strategies to maximize impact in the digital space. In his remarks, he showed how crucial it is for companies to make their corporate culture visible through videos. From technology companies to medium-sized companies - the presence on YouTube is becoming more and more relevant, as wirtschaft-aktuell.de reports.
Practical experience
Another highlight was the experience report from Max Bayer-Eynck, the founder of Kawentsmann GmbH. In his lecture “The Rocky Road to a Brand” he described how challenging but also rewarding brand building can be from a company’s perspective. His conclusion spoke volumes: A strong brand is created through continuity, identification and the courage to be visible. This message was very well received by the participants, who wanted lively exchange and networking opportunities.
The high level of participation and interest in the topic of employer branding for medium-sized companies was a clear indicator for Mühlenkamp that there is a need for action here. The aim of this meeting was to give companies impulses to improve their employer attractiveness, whether large or small, regardless of budget.
YouTube as a platform for employer brands
The importance of YouTube as a platform for employer branding should not be underestimated. Since its founding in 2005, YouTube has established itself as a one-stop shop for video content. Many companies now use this platform to present their employer brand. It is crucial to set up your own company channel that reflects the company logo and corporate philosophy. Important tactics include authentic content that provides insights into the company culture and work environment - including employee testimonials, as agentur-gerhard.de explains.
Through regular publications, the use of various video formats and interaction with the target group, companies can increase their visibility and create an emotional connection. Videos make it possible to present company values in an appealing way and attract repeat applicants. The target group is often digitally savvy and values authentic insights, as the analysis on cmxcreator.de shows.
The key to sustainable success on YouTube lies in a strategic approach that includes both SEO optimization and employee involvement. Ultimately, it's not just important to be seen, but also to target the right audience and communicate a clear, consistent brand message. At a time when competition for talent is fierce, it pays to develop a good knack for your own employer brand.