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Weighted blanket hype: This is how Germany now sleeps better thanks to Bearaby!
Kathrin Hamm founded Bearaby in 2018 and is revolutionizing the sleep market in Germany with weighted blankets. Sales forecasts promising.
Weighted blanket hype: This is how Germany now sleeps better thanks to Bearaby!
Weighted blankets have created a real boom in the world of wellness and sleep. The founder of Bearaby, Dr. Kathrin Hamm, not only solved her personal sleep problems with her innovative idea, but also built a thriving business. Founded in 2018, the company has now achieved sales of over 20 million euros in 2020 and plans to achieve sales in the mid double-digit million range by 2025. Bearaby, which has also been represented on the German market since autumn 2022, not only offers weighted blankets, but is constantly expanding its range with products such as sleeping masks and neck warmers. star reports that the blankets are available in four attractive colors and are made from sustainable materials.
And how did the idea come about? Dr. Hamm developed it from her own experiences during professional trips and the associated sleep disorders. She quit her job as an economist to devote herself fully to Bearaby. The first prototypes were created in her garage, knitted with the help of her mother. Thanks to a successful Kickstarter campaign, she was able to raise $250,000 to move forward with production. Bearaby has now developed into one of the most successful home and wellness brands in New York, and in Germany the brand also targets discerning customers who value details. While sales of 5 million euros are expected in this country for 2025, Bearaby also faces challenges, such as the high importance of ecological production standards and the demand for aesthetic design, such as Beautiful living has carried out.
The Benefits of Weighted Blankets
Weighted blankets are more than just a fashionable sleep aid; they offer proven health benefits. They promote the production of serotonin, reduce cortisol levels and increase melatonin. These effects make them a valuable tool for people with stress, anxiety and sleep disorders. They also show positive effects on various disorders, including ADHD, autism spectrum disorders and even restless legs syndrome. This is also the opinion of experts, who praise the even weight distribution and the relaxing effect of the blankets therapy blankets.de is described.
Bearaby weighted blankets weigh between 5 and 9 kg; A rule of thumb is that weight should be around 10% of body weight. The blankets are made from OEKO-TEX® 100 certified materials, which stands for sustainable production conditions. A big advantage of the offers is the possibility of making two free exchanges if the selected weight or model does not fit perfectly.
On the way to the future
Demand for weighted blankets shows no signs of slowing down. With well-known personalities like Kathryn Hahn and Olivia Rodrigo using the blankets for their own needs and showcasing them on shows like “Sex and the City” and “The Morning Show,” Bearaby has a clear marketing advantage. For future products, the company plans to introduce additional variants specifically tailored to customer needs, while at the same time making sure to expand its own patent portfolio.
Whether to promote better sleep or reduce anxiety and stress, Bearaby has managed to create a product that is in high demand in today's hectic times. The combination of a spirit of innovation and a sense of what people need could keep Bearaby successful in the years to come.