Big new openings in the Allee-Center Hamm: A shopping paradise awakens!
The Allee-Center Hamm is celebrating ten new openings and extensive modernizations to offer a modern shopping experience.

Big new openings in the Allee-Center Hamm: A shopping paradise awakens!
The Allee Center in Hamm has undergone major upgrades in the last six months and opened ten new stores. The shopping center has developed remarkably not only in its diversity, but also in its modernity. With extensive renovation work and the conversion of all lighting to sustainable LED technology, the location has been given a fresh coat of paint, which visitors gratefully accept.
According to [wa.de]. The Only & Sons brand has also changed location, while Street Shoes now operates under the new name Show4you. Another highlight is the expansion of Pandora, which offers more space for jewelry and accessories after its move at the end of June.
Diverse new openings
There is always exciting news at the Allee Center. The opening of the new anime and manga shop Drachenheld, which will replace GameStop, is particularly causing excitement among fans. In August, Media Markt also developed from Saturn and repositioned itself as a technology contact point. The children's clothing label Name-it opened on August 21st, followed by Engbergs, which attracted customers with a move to the ground floor on August 29th, now with Emilio Adani products. Jack & Jones then opened on September 4th, and Loris-Perfume has also expanded its range of exclusive fragrances on the ground floor.
In the middle of it all is center manager Markus Haas. He emphasizes that the partners' trust in the location is essential. “We would like to present the Allee Center as a modern and lively meeting place in the heart of Hamm,” says Haas. If you look at the developments, you can only say that these ambitions are clearly visible.
Strong together – support for local founders
Another exciting project is the “HammerLocals” concept store, which offers local founders, clubs and institutions a platform. On September 25th, the Allee Center welcomed the opening of the first showroom of the basketball department of TuS59 Hamm e.V. Here, visitors could not only discover the latest HammStars collections, but also come into direct contact with the players of the first team.
In November, a flower shop will be opened in the Allee-Center by a Cologne woman who is keen to start a business. This commitment to local entrepreneurs shows that the shopping center not only creates space for big brands, but also wants to promote local business, as lippewelle.de reports.
The Allee Center remains a place of change and innovation. With further new openings and a variety of offers for visitors, the shopping experience in Hamm is becoming increasingly exciting and diverse.