Minister of State for Culture calls for blockbusters: investments for German films!

Minister of State for Culture calls for blockbusters: investments for German films!

In a striking move, Minister of State for Culture Wolfram Weimer called on the domestic film industry to produce more films for the general public. At a media policy reception in Ludwigsburg, he stated that it was time to focus more on the wishes of the audience and the needs of the market. In his speech, Weimer praised German arthouse funding, but at the same time admitted that there was still a lot of room for improvement in the area of ​​popular films. He cited the blockbuster “The Canoe of Manitu” as a shining example of the potential of German productions, which proves that great films can be made easily.

“We now have to step up a gear,” continued Weimer, while announcing major investments in the German film industry. In recent weeks the minister has held talks with major companies such as Netflix and Disney. These companies that operate in Germany must also prepare to invest in domestic production. The Minister of State for Culture expects the results of these discussions to be announced by the end of November, which could lead to an investment boom in the German film industry.

A look into the future

It is exciting to see what these developments could mean for the film industry in Germany. Weimer highlights the need to better monitor and respond to the market. Ultimately, filmmaking that is geared to the needs of the audience could not only revitalize the industry, but also increase viewership.

Although Weimer's call for more diversity in film production was loud and clear, other sectors also face challenges. This can be seen, for example, in the area of ​​recruiting software. The market is extremely opaque and many companies, especially smaller ones, continue to rely on emails and Excel lists to manage applications. A study by the Institute for Competitive Recruiting (ICR) has shown that only a proportion of employers use modern applicant management systems (BMS/ATS), but many of these systems are equipped with useful AI functionalities.

Challenges in recruiting

The biggest hurdle for many companies remains integrating these systems into their existing processes. A problem that Weimer also seems to focus on in his discussions: How do you manage to meet the needs of companies in the best possible way? The study examined more than 160 applicant tracking systems and revealed that users are often dissatisfied with the functions offered.

As part of this study, the best systems were filtered out from different company sizes. The following providers are particularly outstanding:

What ultimately remains is the fact that both the film industry and the recruiting sector are undergoing profound change. A good knack for adapting to market needs could be the key to future success.