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Light art for the Olympics in Cologne: referendum is getting closer!
NRW is launching an Olympic advertising campaign in Cologne with interactive light installations to mobilize citizens ahead of the decisive vote.
Light art for the Olympics in Cologne: referendum is getting closer!
Enthusiasm for the Olympic Games is currently huge in North Rhine-Westphalia! The NRW state government has launched an advertising campaign to mobilize citizens and make them aware of the crucial referendums in three months. On April 19, 2026, the people of Cologne and citizens in other cities will vote on the Olympic bid. This was the central theme at the official campaign opening, which was initiated by Prime Minister Hendrik Wüst in Cologne's Lanxess Arena. Loud Radio Erft he pressed the start button for interactive light installations that will cause a stir in several cities in the coming weeks.
The innovative light art will not only illuminate the facade of the Roman-Germanic Museum in Cologne, but also striking buildings in Dortmund, Essen and Düsseldorf. The art campaign was conceived by Bielefeld artist Hans-Christoph Mücke and is intended to serve as a symbolic starting signal for the Olympic campaign. Citizens have the opportunity to send in their own messages about the Olympic bid using QR codes - a great opportunity to make their voice known and get actively involved. These details are also part of the comprehensive communication strategy, which aims to make the referendums exciting and informative Review online reported.
A decentralized concept with Cologne flair
With its application for the Games in 2036, 2040 or 2044, NRW is pursuing a particularly sustainable approach, in which Cologne acts as the “Leading City”. The majority of the competitions will be located in existing sports facilities, so that around 95 percent of the required infrastructure is already in place. Swimming in Gelsenkirchen and football in Dortmund are particularly popular. NRW hopes to be able to sell up to 14 million tickets, which is a top value in international comparison Radio Cologne.
The results of the referendums are crucial because the official application to the German Olympic Sports Confederation (DOSB) can only be made if the citizens in all participating municipalities give their consent. A negative vote could jeopardize the entire project. This makes it all the more important to educate and mobilize citizens who could not only help determine the landscape of the future Olympic Games, but also experience it.
Poster campaigns are also planned in the participating cities in the coming weeks to further increase awareness of the Olympic bid. Referendums are carried out by postal vote, making it easier for everyone to participate. NRW wants to ensure that everyone interested has the opportunity to cast their vote and hopes to inform citizens in a timely manner about the opportunities to participate.