Suche
Mein Konto
SanLucar and Borussia Mönchengladbach: Fresh partnership for success!
SanLucar will start a four-year partnership with Borussia Mönchengladbach on July 1, 2025 to promote healthy eating.
SanLucar and Borussia Mönchengladbach: Fresh partnership for success!
In an exciting twist for Borussia Mönchengladbach fans, the official partnership between SanLucar and the football club was announced today. This collaboration starts onJuly 1, 2025and promises fresh impulses for the nutrition of the entire team, including the players and the support staff. SanLucar, a renowned fruit and vegetable brand, will supply the team with selected fresh fruits, fresh cut products and healthy salads. The aim of this partnership is to support the players' healthy diet and thus increase their performance. SanLucar's presence at the point of sale is also to be expanded, so that the products not only shine in the club's colors, but also appeal to fans in the region.
The partnership is designed to last four years and is accompanied by numerous marketing activities. This includes joint posts on social media as well as advertising materials that focus not only on the club's players, but also on SanLucar's products. The first highlight of this collaboration will be125th anniversary of Borussia MönchengladbachonAugust 2, 2025be. SanLucar will be present with its own stand and will offer visitors fresh, aromatic premium fruits.
Healthy nutrition in professional sports
The importance of a balanced diet is becoming increasingly important in competitive sports. Today, almost every international football club has nutrition specialists who work closely with team doctors. Practices from the pioneering era of nutritional optimization, which began in the 1970s, have now become standard. An important aspect is the high consumption of nutritional supplements (NEM), which is much more widespread in professional sports than in the general population. For example, 80% of team athletes at the Sydney Olympics said they consumed NEM to support their regeneration and performance.
Current studies show that more than 80% of football clubs in the 1st and 2nd Bundesliga offer NEM across all seasons. The focus is increasingly on protein concentrates and creatine, while beverage management places great emphasis on mineral-rich water to compensate for the loss of calcium and magnesium through sweating.
Despite all efforts, it is still clear that almost 80% of men in Germany do not achieve the recommended five portions of fruit and vegetables per day. This may be because many trainers and coaches have a lack of information about the importance of phytochemicals (SPS). These play a crucial role in the health of the players and their performance in the stadium.
The partnership between SanLucar and Borussia Mönchengladbach is now taking a further step towards healthy nutrition in football, which benefits both the players and the fans. “We are very much looking forward to working together and creating a platform to live SanLucar’s values in the world of football,” emphasizes SanLucar CEO Armin Rehberg, thereby setting an example for the commitment to sports nutrition.
How this collaboration will develop remains to be seen, but the first steps have already been taken and show that healthy eating is very important - not only among the players, but also among the enthusiastic fans.