Federal government launches PR campaign: Germany can do that”!

Federal government launches PR campaign: Germany can do that”!

Yesterday, November 3, 2025, the federal government launched a new PR campaign entitled “Germany can do that”. Deputy government spokesman Steffen Meyer explained that this initiative is not only a breath of fresh air in the area of ​​public relations, but also serves the government's legal information mandate. But what does this actually mean for citizens?

The campaign is intended to run over a longer period of time and planned measures include poster advertising, advertisements and digital content. It cannot be ruled out that there will be advertising on popular platforms such as TikTok or X/Twitter. These diverse approaches are intended to ensure that citizens are informed directly and that the federal government's decisions are more transparent.

Campaign goals and strategies

A central goal of the campaign is to strengthen cohesion in Germany. The focus is on naming successes and promoting confidence for change. These goals were formulated in the context of state public relations work, which is intended to inform the population about political decisions and support the legitimacy of these decisions. The connection between the campaign and government communications cannot be ignored, as both seek to support citizens in their decision-making and promote a positive media agenda. bpb.de explains that state public relations decisively influences the exchange between government and citizens.

The campaign is financed from regular budget funds, which means that the costs should be made transparent after settlement. This allows citizens to understand how public money is being used. History has proven time and again how important transparency is in politics, and the federal government seems to have understood this. pfalz-express.de reports that the federal government plans to fully exploit the communicative potential of this campaign.

A look at state public relations

Since the Federal Government's Press and Information Office (BPA) was founded under Chancellor Adenauer, the tasks of this office have changed significantly. The BPA is not only responsible for internal communications within the government, but also plays a key role in external communications with the public and media. This requires a clear strategy to give political decisions a broad basis of legitimacy. As the bpb explains, public relations work is coordinated by various departments.

Overall, the public relations work that accompanies the campaign is considered important in order to maintain the dialogue between the federal government and the citizens. The challenges are great as there are often tensions between different political factions and the opposition. Nevertheless, the goal of providing citizens with comprehensive information about the Federal Government's progress and achievements remains the top priority.