Racing highlight: New Flagship Lounge inspires Zurich!

Racing highlight: New Flagship Lounge inspires Zurich!

In the exciting world of virtual racing, Zurich gained a new hotspot on July 1st with the opening of the Flagship Racing Lounge. Racing enthusiasts can look forward to an innovative experience on over 500 square meters in Europaallee, more precisely in Kasernenstrasse 97. How Auto Illustrated reports, the location not only offers 17 modern racing simulators, but also the Ascari Bar & Bistro as a gastronomic addition.

The initiator of this project, Francisco Fernandez, relies on a successful combination of high-end racing simulation and fine gastronomy. With the idea of ​​establishing a new sport in the e-sports sector, Racing Unleashed is pursuing a franchise model that is to be imitated in major cities around the world. In fact, ten more lounges are already planned in Europe, with growing interest from the US, Brazil and Asia, as well Finews described in detail.

Racing meets technology

The racing simulators, the heart of the lounge, are manufactured in Maranello, Italy and cost an impressive 75,000 francs each. Other interested parties, be they private individuals or companies, can also book these high-quality simulators. Not only do they offer haptic feedback for a realistic driving experience, but the integration of virtual reality glasses is already being planned as a future development step.

The concept aims to generate, in addition to the income from using the simulators, considerable revenue from gastronomic offerings and company events. According to Fernandez, he and his investors have already invested 60 million francs in the company and are now looking for another 25 million for expansion.

A community for racing enthusiasts

But Racing Unleashed offers more than just a few simulators and good food. An e-racing community is being developed around the lounges to bring sports enthusiasts and fans together. A successful example in the area of ​​digital racing experiences is the RENNSPORT platform, which allows users to create their own racing identity with individual cars and tracks. It is aimed at professional and amateur racers as well as collectors and promotes creativity with modding tools. This integration of community ideas and individual design is also reflected in the concept of Racing Unleashed, because this is exactly where passion becomes life force.

The Flagship Racing Lounge is open Monday to Wednesday from 11:30 a.m. to 9:00 p.m., Thursday to Saturday until 11:00 p.m. and on Sunday until 6:00 p.m. Registering to use the simulators is very easy online at racing-unleashed.com possible. So nothing stands in the way of an adrenaline-charged experience!