GDPR in online trading: Is your data really safe?

GDPR in online trading: Is your data really safe?

Today, June 16, 2025, the challenges of online trading and data protection are moving into the public eye. In particular, the General Data Protection Regulation (GDPR), which has been in force since 2018, has made the rules for online shops stricter and ensures that consumers can better protect their personal data. This is particularly relevant as more and more people make purchases online, often revealing personal information in the process.

What are the rights of consumers? According to the consumer advice center, users have the right to request information about their personal data free of charge. This can be done easily by letter, email or using special tools from the provider. The information includes a wide range of information, from names to bank details to medical findings. Consumers are not just passive participants in online trading; You can actively request information about your data and, if necessary, have it corrected or deleted. Providers have to respond within a month, but this does not always work smoothly. The consumer advice center emphasizes that problems can arise when companies make access to this information more difficult, for example through hidden forms or unanswered requests.

Transparency and accountability in online trading

The GDPR obliges online shop operators to provide comprehensive information and comply with certain requirements. A clear data protection declaration is mandatory, which must be understandable and comprehensible for the user. This must include, among other things, information about the identity of the person responsible, the purposes of data processing and the rights of those affected. As the e-recht24 portal reports, violations of this regulation entail severe penalties. Fines of up to 20 million euros or 4% of global annual turnover can result. In addition, there may be a risk of warnings from competitors or consumer protection associations if the requirements are not met.

An often discussed topic is how to deal with cookies and online tracking. Online shops must obtain user consent for cookies and ensure consistent data protection regulations. The express consent of the recipient is also required when sending newsletters, while unsolicited email advertising – also known as cold calling – is prohibited. According to e-recht24, shop operators must conclude clear contracts for data processing when using external service providers to ensure the security of the data.

Challenges in digital commerce

Despite these requirements, there are challenges in dealing with data protection regulations in practice. Many consumers are often not sufficiently aware of questions about how their data is handled. A classic example is Amazon, where information about data is provided via an email link, but clear information about the intended use is not always provided. Incomprehensible or difficult-to-understand information can affect consumer trust in online trading. The consumer advice center has highlighted important points because everyone has the right to know what information is stored about them and how it is used.

In the increasingly complex world of online retail, it is crucial that both consumers and providers are aware of their rights and responsibilities. Continuously raising awareness of data protection issues and the legal framework remains essential. This is the only way to maintain trust in digital commerce and make consumers feel safe when making online purchases.