GDPR in online trading: Are your data really safe?

GDPR in online trading: Are your data really safe?

Today, on June 16, 2025, the challenges of online trade and data protection focus on the public. In particular, the General Data Protection Regulation (GDPR), which has been in force since 2018, has made the rules for online shops more sharply and ensures that consumers can better protect their personal data. This is particularly relevant because more and more people make purchases online and often reveal personal information.

What are the rights of consumers? According to the consumer center, users have the right to request information about their personal data free of charge. This can be easily done by letter, email or special tools at the provider. The information includes a variety of information, from the name to bank details to medical findings. So consumers are not just passive participants in online trade; You can actively request information about your data and have it also corrected or deleted if necessary. Providers must react to this within a month, but this does not always work smoothly. The consumer advice center emphasizes that problems can arise if companies make access to this information difficult, for example through hidden forms or unanswered inquiries.

Transparency and responsibility in online trading

The GDPR obliges online shop operators to provide comprehensive information and observe certain requirements. A clear data protection declaration is a mandatory that must be understandable and understandable for the user. Among other things, this must include information about the identity of the person responsible, the purposes of data processing and the rights of those affected. As the Portal e-law24 reports, violations of this regulation provide sensitive punishments. Failure up to 20 million euros or 4 % of the global annual turnover can result. In addition, warnings from competitors or consumer protection associations can threaten if the requirements are not met.

A often discussed topic is how to deal with cookies and online tracking. Online shops must obtain the consent of users into cookies and ensure consistent data protection regulations. The express consent of the recipients is also required when sending newsletters, while unwanted email advertising-also known as cold skills-is prohibited. According to e-law24, shop operators must complete clear contracts for data processing when using external service providers in order to ensure the safety of the data.

Challenges in digital trade

Despite these requirements, there are challenges in practical use of data protection regulations. Many consumers are often not sufficiently aware of the handling of their data. A classic example is Amazon, where the information about data is provided via an email link, but not always clear information about the purposes. Incomprehensible or difficult -to -understand information can affect consumers' trust in online trading. The consumer advice center has emphasized important points, because everyone has the right to know what information about them is stored and how they are used.

In the increasingly complex world of online trading, it is crucial that both consumers and providers are aware of their rights and duties. Continuous awareness of data protection issues and legal framework conditions remains essential. This is the only way to maintain trust in digital trade and consumers feel safe in their online purchases.