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Saarland cult mustard jars return: See you again in the globe!
Saarlodri mustard jars are returning to Globus markets in Saarland. Initiative by Caroline Bro-Lenhof awakens nostalgia.
Saarland cult mustard jars return: See you again in the globe!
A small piece of home is returning - the popular Saarlodri mustard jars, which bring back memories of their own childhood for many Saarlanders, will be back on the shelves from next week. The new edition is characterized by fresh motifs that show the four-member green TV family hiking and barbecuing. The reported about this comeback Saarbrücken newspaper.
The innovative idea comes from Caroline Bro-Lenhof, a native of Saarland who has made a name for herself in the food industry. With these glasses she not only wants to offer a taste experience, but also awaken nostalgic feelings and memories of the previous use of the glasses. Bro-Lenhof commented on this by emphasizing that the old glasses are still used as drinking glasses in many households.
Short-term trading
The Saarlodri mustard jars will be available in a limited edition in eight Globus markets in Saarland. Christian Schmitt, market manager of Globus in Losheim, launched the project together with Bro-Lenhof and Saarländischer Rundfunk (SR). The SR takes on the role of licensor and was actively involved in the design of the new motifs. There are even plans to launch more products in the Saarlodri design in the future, which only increases the anticipation for possible new designs in late autumn 2025. The Saarland online platform reports that the initial reactions are already consistently positive.
The new glasses are made in an Italian glassworks known for their high quality. Equipped with a dishwasher-safe print, attention is also paid to sustainability: the mustard in the jars does not contain any flavor enhancers or sweeteners. This is not only good for your health, but also fits in with the trend towards regional and sustainable products.
Local products in focus
In a large-scale campaign to promote regional products and producers, the Saarland Ministry of Agriculture has launched a digital map that presents over 160 producers and their offers. This initiative calls for people to support local businesses and sustainably strengthen their own region. A positive interaction that shows how much the Saarlanders stand by their regional identity and the products associated with it. The map is below SR.de available.
The comeback of the Saarlodri mustard jars shows that tradition and innovation can go hand in hand. With a good sense of what really moves people, Caroline Bro-Lenhof's idea will certainly lure many back to the shelf and revive old memories.