Bad Segeberg creates its own beer: This is how Segebräu” was born out of passion!

Bad Segeberg creates its own beer: This is how Segebräu” was born out of passion!

What is brewing in Bad Segeberg? Torge Beuck and Sebastian Simon have ventured from the original idea of ​​setting up snack machines to the world of beer brewing. The story of how they came about is as sparkling as the product itself that they now offer: the “Segebräu”. How do you come to develop your own beer label? At a high school meeting, Simon started talking to a school friend who is co-owner of the Wittorfer Brewery in Neumünster. The suggestion to give drinks their own label sparked Beuck and Simon's ideas.

This is how the “Segebräu” was born, a naturally cloudy, unfiltered beer that comes with a lot of carbon dioxide. The brewery has filled its products in cans because the logistics of reusable bottles would be far too complex. This allows for fresher and hassle-free delivery directly to order, meaning it only takes one to two weeks for the beer to be ready. The first batch consisted of 500 cans of “Segebräu”, and a refill has already been ordered as they also want to offer it by the barrel.

The first steps in the beer world

The two young entrepreneurs are not your typical brewing duo. Beuck brings with him the expertise as a carpenter and caretaker service, while Simon brings his skills as an asset manager and software developer. Together they handle the distribution themselves: They pick up the cans in Neumünster and bring them to their customers. In the summer they began selling their beer to friends and acquaintances. The business has now expanded significantly. The sales outlets include Drinks Hoffmann, a pizza delivery service in Bad Segeberg and a flower shop in Rickling. Even the Italian restaurant “Fedula” offers “Segebräu” on tap.

The marketing strategy is also clever. The cans feature an eagle and the Kalkberg to appeal not only to local beer drinkers but also tourists. Ideas for the future product range include regionalized labels for mixed drinks and lemonade, which will also be offered in snack machines.

Craft beer is trending

“Segebräu” joins the growing trend of craft beer. This special art of brewing has become established in Germany over the last few years, even if the market share is still small. German brewers must adhere to the purity law and use innovative fermentation processes to create new flavors. The heyday of these craft beer breweries was 2020, when there were over 900 breweries producing less than 1,000 hectoliters annually. We currently count 856 microbreweries in Germany. In comparison, there are over 9,600 craft breweries in the United States, accounting for more than 13 percent of the beer market. If Beuck and Simon continue to be so creative, “Segebräu” could become part of this exciting trend and shake up the Bad Segeberg beer range.

The first cans were sold to visitors to the Karl May games, but this did not turn out to be successful. But Beuck and Simon take things calmly and pursue their goal without pressure. Perhaps that's the key to their success in the emerging craft beer scene.