Sales fall in Baden-Baden: Gastronomy is struggling with an 83% slump!

Sales fall in Baden-Baden: Gastronomy is struggling with an 83% slump!

There is currently a real shadow game in the catering and hotel industry: a drastic drop in sales of 83 percent in June has put the industry in an alarming state. According to a report by goodnews4 The reasons for this decline are diverse and show that the problems are not just financial. A shortage of personnel plays a central role here, as it seems as if many companies cannot fill their positions.

The State Statistical Office recently published worrying figures that illustrate the extent of the challenges in the industry. Sharply declining sales are the result of many factors, including poor pay, long working hours and motivation problems, which are putting more and more people under strain in our performance-driven society.

Lack of staff is the core problem

The shortage of workers not only affects the catering industry, but also the entire service industry. Many pubs and hotels struggle to find enough staff to adequately serve their guests. The situation report described suggests that the conditions for employees in the industry urgently need to change in order to offer prospects.

In order to continue to exist, the catering industry not only needs customers, but also a good team that is motivated and ready to face the challenges of everyday life. In many cases, there is a lack of the right incentive structure to encourage employees to stay in the industry.

A look at the key markets

The current situation has also reignited the debate about pay and working conditions in service industries. At a time when many people are striving for better salaries and more flexible working hours, it can be assumed that without extensive reforms, the catering industry will also come under further pressure. Meanwhile, other industries, such as the creative industry or platforms like YouTube, are seeing a boom and are attracting younger generations who are looking for new paths and opportunities.

YouTube itself has established itself as a major player in the media landscape, with over 2.7 billion monthly active users worldwide consuming over a billion hours of videos every day - a development that certainly contrasts with the challenging conditions in traditional professions. In this digital age, many prefer the flexibility and self-determination of online platforms. Many see new opportunities here that are currently missing in the catering industry.

The catering industry will have to rethink its approach in order to keep pace with the changing demands of the workforce. Consumers and employees have high demands and meeting them will be the biggest challenge for the industry in the coming years.