Students discover sales strategies while visiting the Heinzel sports store

Students discover sales strategies while visiting the Heinzel sports store

On October 16th, the 2BFW2 training company, led by teacher Doris Hagel, visited the Heinzel sports store in Biberach. What initially felt like a normal trip quickly turned out to be an exciting opportunity for the students to sharpen their sales skills in a real business environment. The aim was to strengthen their professional skills and gain an insight into the daily processes in retail. Loud Swabian The group enjoyed a warm welcome from Matthias Wanner, an experienced employee of the sports store, who willingly shared his specialist knowledge.

Wanner demonstrated to the students a professional running analysis for the purchase of a running shoe on a volunteer student. This decision was highly appreciated by the students as it allowed them to gain not only theoretical knowledge but also practical skills. They were impressed by the high level of specialist knowledge and customer orientation that went into the consultations. It was a real eye-opener to see how much communication and product knowledge is required to create a successful sales process.

Practical relevance and customer experience

The experience that the students had in this setting went beyond the boundaries of the classroom. They unanimously said that it was particularly exciting to experience the practice so directly. The trip was perceived as an educational experience with a high level of practical relevance, which encouraged interest in professional development and retail. The Sport Heinzel team was thanked for their friendly welcome and support, which shows that a good corporate culture is also important in the training of young talent.

But what actually makes a successful sales process? How Saleswave explains, structured sales discussions are crucial for higher closing rates. Salespeople who work with a clear structure not only achieve better results, they also create trust and measurability in their conversations. The seven phases of a sales process - from preparation to contact and follow-up - provide an excellent basis for successfully completing sales.

The needs analysis and the targeted approach to customers are particularly crucial. Open questions can help identify hidden needs and offer individual solutions. Conscious listening also promotes a trusting relationship with customers, which in turn has a positive effect on closing techniques.

The role of sales psychology

Another important aspect is the psychological principles of sales. These include, among other things, the cues of scarcity and authority, which can be used specifically to influence the customer's decision-making. Advisors who internalize these principles can tailor their reasoning to clients' needs and wants, which plays a critical role in the overall sales process.

Overall, the combination of practical experience and theoretical knowledge, as conveyed during this school visit, is invaluable for the students' future career prospects. The good preparation and commitment of the teacher as well as the support of the company made it possible to have a productive and educational day. If that isn't a good reason for more such excursions!