Decathlon opens a spectacular store in Freiburg on November 28th!

Decathlon opens a spectacular store in Freiburg on November 28th!

Something is happening in Freiburg: Decathlon is opening a new branch on Friday, November 28th, and that promises a breath of fresh air for the local sports scene. The location was chosen in the former Karstadt building in the Galeria on Kaiser-Joseph-Straße, centrally located near Europaplatz. Everything an athlete's heart desires is offered here on 3,000 square meters of sales space - spread over two floors![ Black Forest messenger ] reports that this location is characterized as “sporty, active and open to new things”.

With this opening, Decathlon is taking another step in its expansion strategy in Germany. The company plans to open at least 150 stores by 2027. Decathlon chief developer Stefan Kaiser sees Freiburg as an ideal opportunity to present the range and the brand. “It is a location that allows us to show our product diversity and improve the shopping experience for customers,” said Kaiser.

New impulses for the city center

Sascha Erven, the director of the Galeria, puts it in a nutshell: The opening is intended to provide new impetus for Freiburg's lively city center. This makes an important contribution to the revitalization of the area. It is also a benefit for the city, as Decathlon's arrival will also create numerous new jobs. It is estimated that between 25 and 75 employees will be hired per location, including both full-time and part-time opportunities. Freiburg News has also reported that Decathlon is also planning new stores in other cities such as Offenburg and Lörrach in order to expand its presence in the Baden-Württemberg region.

The company has chosen a special character to manage the new branch in Freiburg: Manolo Rodas, a former professional footballer, will direct the fortunes of the new shop. Rodas already has a lot of experience in the industry and is likely to carry the Decathlon philosophy forward with his passion for sport and fitness.

Decathlon expansion strategy

Decathlon's expansion is no coincidence. With sales of 15.4 billion euros achieved in 2022, the company relies on numerous own brands and has a logistics base that includes over 1,700 stores worldwide. The company's headquarters are in France, and its production facilities are mainly located in Asia and Europe. Freiburg News highlights that Decathlon relies heavily on sustainability and tested quality, which gives the brand additional trust among customers.

An exciting time lies ahead: Freiburg can look forward to a new shopping experience that will not only appeal to sporting goods, but also activities and community events. Things are sure to come alive here – and not just in the sales area!