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Subscription models are trending: financial advantages dominate over convenience!
Find out everything about Ludwigsburg on July 4, 2025, including current trends and developments in the area of subscription models.
Subscription models are trending: financial advantages dominate over convenience!
A lot is happening in the world of subscription models. While these offers seem attractive to many customers, there are also many who are still unsure whether they are making the right choice. Recent research shows that demand for these models is diverse, but not without challenges.
As the Lenzkircher newspaper reports, subscription models have been on the rise in recent years, but their success depends heavily on consumer perception. The Deloitte survey suggests that it is not convenience, but rather financial benefits that are the most important reasons for using it. In fact, 45 percent of survey respondents say price is the primary motivation for subscribing, which is on average 1.6 times more important than other benefits.
Do consumers actually have a real need for subscription services? According to the Deloitte study, 42 percent of those surveyed are not even aware that they use subscription models, for example for telecommunications or insurance. Over 46 percent see no significant added value in these offers, and 21 percent reject the models completely. Particularly among the older generations, the Baby Boomers aged 57 and over, there is a negative attitude at 39 percent.
The role of rewards and incentives
Another exciting aspect of subscription models is reward advertising. The platform Montana Media shows that many subscription providers, including well-known companies such as Netflix and The New York Times, waive bonuses. Others, such as Telekom or SPIEGEL, are increasingly relying on incentives for this. Telekom, for example, offers its customers a credit of up to 200 euros for certain tariff models, while the SPIEGEL premium subscription offers a selection of 21 premiums.
These approaches lead to an interesting development in the subscription market. Providers are required to put together an attractive package that takes both price incentives and convenience into account. Freemium models, such as those popular with YouTube and Google One, show that a clever mix of free and paid elements can be of interest to many consumers.
The challenges and possibilities of subscription models are therefore diverse. The key to success lies in understanding the specific needs of consumers and intelligently combining different incentives. The Lenzkircher Zeitung points out that there are endless opportunities to offer customers a good deal, but without a deep understanding of consumer motivation, it will be difficult to serve the market sustainably.