The Dubai chocolate hype is over – what remains of angel hair?

The Dubai chocolate hype is over – what remains of angel hair?

The Dubai chocolate trend, which was on everyone's lips for months, now seems to be finally over. The situation has changed significantly, according to a report from Swabian newspaper shows. For a long time, queues in front of the hotel and chocolate manufacturers' shops were not uncommon, but these crowds are now history. Especially at Easter 2024, Lindt offered the limited “Dub Egg” – and only in an edition of 1,000 pieces. Nevertheless, demand remained far below expectations.

Dubai chocolate, which consists of delicious milk chocolate with a filling of pistachio cream, sesame butter and angel hair, reached its peak in November and December 2024. Psychologist Rüdiger Maas notes that the hype surrounding the sweet pastries has died down significantly with the subsequent turn of the year. A large number of manufacturers have flooded the market with similar products, resulting in oversaturation. This has also affected the production of Dubai chocolate bars, as chocolatier Benedict Weiss reports. He now plans to test new varieties with angel hair for his chocolate creations in order to possibly set a new trend.

Decreased demand and rising prices

The demand for Dubai chocolate was not as hoped for Easter 2024 and led Weiss to switch to homemade ice cream. The pricing has also changed: customers had to pay up to 25 euros for 200 grams of Dubai chocolate. Nevertheless, the cocoa market is anything but relaxed. In December 2024, a chocolate bar cost an average of 14.6 percent more than the previous year, which is due to extreme weather events and diseases in cocoa trees.

Another topic that has dominated the headlines in recent weeks is the situation in Dubai itself, a city that has developed over the years into a regional trade and tourism center. Loud Wikipedia The city on the coast of the Persian Gulf will have a population of around 4 million people from 2023 to 2025, around 92 percent of whom are foreigners. This immense diversity makes Dubai a unique business and cultural melting pot.

The challenges of a diverse city

The government under the Al Maktoum dynasty has developed Dubai into one of the largest global financial centers, while at the same time the city has to confront human rights issues - particularly the treatment of migrant workers. Despite these challenges, Dubai remains a significant destination for tourists and business people from around the world.

Despite the problems in the markets and the rapidly changing demand for Dubai chocolate, it is evident that the city and its entrepreneurs are always trying to find new ways to market their products and present consumers with a touch of exoticism and innovation.