Sparda Bank and Volleyball Bundesliga: New opportunities for talent!
Sparda-Bank Baden-Württemberg and the Volleyball Bundesliga are starting a three-year cooperation to promote young talent.

Sparda Bank and Volleyball Bundesliga: New opportunities for talent!
A breath of fresh air is blowing through the Volleyball Bundesliga (VBL), since a groundbreaking cooperation with the Volleyball Bundesliga (VBL) took place on August 11th at the SpardaWelt Event Center in Stuttgart Sparda Bank Baden-Württemberg was announced. This partnership, which is initially scheduled to run for three years, is intended to significantly increase the visibility and opportunities of young talent in German volleyball.
In the future, Sparda-Bank Baden-Württemberg will act as the “Official Youth Partner of the Volleyball Bundesliga”. A highlight of the collaboration is the renaming of the 2nd Bundesliga Women Pro to the “Sparda 2nd League Pro”, which will also have a new logo. Through these measures, the VBL and the Sparda-Bank not only want to create media presence, but also provide targeted financial support for training costs and the development of young talent centers.
Sustainable promotion of talent
When making the announcement, Martin Buch, CEO of Sparda Bank, emphasized the importance of financial support in order to offer talented people a perspective in volleyball. Kim Oszvald-Renkema, managing director of the VBL, also sees this step as a milestone for the development of the sport. Their experiences hit on an industry problem: loud Stuttgart News The drop-out rate among young volleyball players is high, often due to a lack of prospects and financial hurdles.
The Sparda Bank plans to develop strategies to help clubs with the annual training costs of over 300,000 euros. While the bank will not provide direct training payments, it will help them manage these financial burdens. Particular attention is paid to the certification of young talent centers in order to increase the quality of talent development.
Media visibility and support
Another component of the cooperation is a joint social media campaign that accompanies the careers of young talents. In addition, the “Sparda Future Heroes” podcast is being launched, which is intended to provide insights into the careers of talents all the way up to professionals. Lea Finger, player for the Binder Blaubären TSV Flacht, speaks of the inspiring effect that increased visibility has on young players.
However, this initiative is not the only positive development in volleyball in Germany. Another important step was recently taken by nawaro-straubing.de communicated: Dyn has extended the media rights for the VBL until 2028 and is planning sustainable investments in promoting young talent. This aims to create a comprehensive media home for volleyball fans, further increasing the popularity of the sport.
What remains is a strong signal for the future of volleyball in Germany. Both Sparda-Bank and Dyn show that they have a good knack for supporting and visibility of young talent, which benefits both the clubs and the athletes.