Tourism in Baden-Württemberg: 2025 will maintain a high level despite challenges!

Tourism in Baden-Württemberg: 2025 will maintain a high level despite challenges!

On January 19, 2026, around 800 guests from politics and tourism gathered in Stuttgart for the Baden-Württemberg Tourism Day, which took place as part of the CMT holiday fair. As baden-wuerttemberg.de reports, this day is the largest tourism specialist congress in the country and aims to provide impetus for the future of tourism. State Secretary Dr. Patrick Rapp welcomed those present and stated that tourism in Baden-Württemberg in 2025 will be able to maintain the high level of the previous year.

Statistical data shows that 22.4 million guests visited Baden-Württemberg from January to November 2025 and generated 54.8 million overnight stays. Although arrivals increased by 1.3 percent compared to the previous year, overnight stays fell by 0.5 percent. The December figures are still pending, but a positive development is expected. The motto of this year's Tourism Day was: “Tourism in Baden-Württemberg – diversity with quality and profile”.

The renown of Tourism Day

The Tourism Day is seen as a central discussion platform for future-oriented topics. Dr. Rapp emphasized the need for quality and clarity to better compete. “We see great potential in year-round tourism and in addressing different target groups,” said the State Secretary. Keynote speaker Thomas Ebenfeld from concept m research + consulting GmbH gave valuable insights, while moderator Andrea Grießmann accompanied the program under the motto “One country, many faces”.

Tourism Day takes place annually in January and thus provides important impetus for the coming tourism year. The ideas from the event should be used to ensure success in the future.

A look at the numbers

The numbers, friends of tourism, are impressive. Statistical surveys show that the 22.4 million guests not only visited the region, but also contributed to the economic stability of the industry. A look at the overnight stay statistics illustrates the challenge of continuing to make the tourist landscape in Baden-Württemberg attractive.

• Ankünfte: +1,3 % im Vergleich zum Vorjahr
• Übernachtungen: -0,5 % im Vergleich zum Vorjahr
• Gäste von Januar bis November: 22,4 Millionen
• Übernachtungen von Januar bis November: 54,8 Millionen

For further details about tourism in Baden-Württemberg, those interested can read the information on statistics-bw.de.

Overall, the tourism day shows that tourism in Baden-Württemberg is on the right track. We can only hope that the positive trends continue and the sector continues to develop - because one thing is clear: the competition never sleeps!