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AlphaTauri makes football fashion fly: A creative shoot in Leipzig!
On October 8, 2025, AlphaTauri presents a football fashion campaign that redefines sport and style.
AlphaTauri makes football fashion fly: A creative shoot in Leipzig!
Fashion and sport – this is a combination that is becoming increasingly trendy. AlphaTauri, the trendy fashion brand owned by Red Bull, is making a big splash here. The focus is clearly on professional football, winter sports and Formula 1. How Fashion Network reports, AlphaTauri has now signed a new equipment contract with RB Leipzig. This partnership opens doors for exciting projects and creative advertising campaigns.
As part of a fresh campaign, AlphaTauri shows off its sporty side and takes part in an exciting shoot with protagonists from action sports. The question “What happens when fashion and football get wings?” is the focus of the campaign. A variety of talents were used for the recordings: bike youngster Lennox Zimmermann showed his skills on the playing field in Leipzig, while skateboarder Danny León was active on Atlético de Madrid's home turf.
Diversity of sports and athletes
In this international shoot, Red Bull athletes proved that they are not only athletes but also fashion icons. Players from FC Red Bull Salzburg, RB Leipzig, Atlético de Madrid and Paris FC contributed to the diversity of the project together with BMX rider Matthias Dandois and the HSV Red Bull Salzburg Skydive team. This dedicated collaboration between sport and style is part of AlphaTauri's vision to redefine the intersection between fashion and movement.
AlphaTauri was founded in 2016 and has since made a name for itself in the fashion world. The brand places great emphasis on modern design and innovative textile technologies, which allows it to set new standards in the industry. How AlphaTauri describes, the company combines sporting excellence with stylish design and appeals to both athletes and fashion enthusiasts.
Brand background
The naming is as inspiring as the products themselves: AlphaTauri refers to the star Aldebaran in the constellation Taurus and reflects the ambitious nature of the company. Since it was founded by Dietrich Mateschitz, the brand has had its roots in Salzburg, where it opened a store in 2016. Expansions to Graz, Vienna and London followed later, before the closure of all three stores in Austria was announced in 2023, underlining the brand's ability to adapt to market developments.
An innovative concept, the mobile pop-up store, which is built into a truck and can be set up within 20 minutes, allows AlphaTauri to respond more flexibly to the needs of its customers. This provides a breath of fresh air and makes shopping a special experience.
With such a creative and dynamic approach, AlphaTauri is well on its way to establishing itself as a leading brand at the intersection of fashion and sport. It remains to be seen how the fashion brand's upcoming projects will develop and what new impulses they will give the fashion world. Things remain exciting for sports and fashion fans!
Ultimately, AlphaTauri makes it clear: fashion can be more than just clothing - it can also celebrate high performance, movement and individuality. Thanks to its close association with athletes and action sports enthusiasts, the brand will certainly continue to be in the spotlight.