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New creative wind at Balzac Paris: Kim Coiffier takes the helm!
Balzac Paris is starting a new creative phase under Kim Coiffier with a focus on sustainable fashion and European production.
New creative wind at Balzac Paris: Kim Coiffier takes the helm!
A breath of fresh air is blowing through the fashion world of Balzac Paris! With the appointment of Kim Coiffier as creative designer, the brand enters a new creative phase. Coiffier brings a wealth of experience with her, having previously worked for big names such as Chanel, Louis Vuitton and Saint Laurent, and has been a consultant for fashion and beauty brands since 2019. Balzac Paris aims to move into higher market segments without losing the roots and original identity of the brand. How Fashion Network reports, the brand is particularly known for its “tradi-barge” style, which combines timeless fashion with extravagant details.
The first collection under Coiffier's leadership will be available in September 2025 and will include new pieces such as the trendy balloon skirts. Chrysoline de Gastines, co-founder of Balzac Paris, describes Coiffier's style as sophisticated, free, feminine and edgy. With a clear focus on volume, fabrics, workmanship and cutting techniques, the brand wants to bring fresh impetus to its collections. The last few years have been successful for Balzac Paris: in 2023, sales of 24 million euros and growth of 30 percent were achieved.
A look at sustainable fashion
Balzac Paris attaches great importance to a sustainable and responsible fashion philosophy. The brand is proud to be B Corp certified and was recognized as a socially responsible company in 2022. This corresponds to consumers' growing awareness of sustainability in fashion, as also stated in an article SANVT is mentioned. Sustainability seals and certificates provide important information and help you make environmentally conscious purchasing decisions. The B Corp seal in particular is highly regarded in the industry as it ensures ethical and responsible behavior.
To meet the demand for sustainable fashion lines, Balzac Paris will expand its horizons. Plans include new sales outlets in cities such as Bordeaux, Aix-en-Provence, Marseille and Lyon, while the brand opened a store in Toulouse last year. Balzac Paris is also relying on innovative sales formats, including pop-up stores, such as the newly opened summer store in Biarritz.
A step into the future
It's not just women's fashion that is being upgraded - the brand has also announced the relaunch of its men's collection and the launch of a new beauty line for 2024. This makes Balzac Paris a stylish and responsible lifestyle brand that wants to appeal to its customers not only in a fashionable but also ethical way. The latest chapter in the Balzac Paris story is on a promising path to achieving just that.
With a clear purpose in mind, creative leadership and a strong focus on sustainability, Balzac Paris is ready to usher in a new era in fashion. The first drafts under the direction of Kim Coiffier can be eagerly awaited!