Christmas business 2025: Retailers expect stable sales despite the crisis

Christmas business 2025: Retailers expect stable sales despite the crisis

The run-up to Christmas is a very special time for retailers, and that also applies to the Mühldorf area. Christian Göttlinger, owner of a leather goods store in Neumarkt-St.Veit and chairman of the Bavarian Retail Association for the Mühldorf area, describes the current situation in Advent 2025. Retailers are waiting for the big Christmas business, which is traditionally the most important sales time of the year. How innsalzach24.de reported, consumer behavior this year has stabilized at the level of the previous year.

Despite the challenges that the corona pandemic brought with it for the retail sector, there is modest growth in consumption. In any case, Göttlinger assumes that sales will not be out of the ordinary this year. Christmas business is “at a normal level”. People seem to be slowly stabilizing, even if the uncertainty is loud tagesschau.de remains high.

**Buying mood and online trading**

The German Trade Association has found that consumer sentiment in Germany is currently at an annual low. Many people are worried about their economic situation, which has a direct impact on their willingness to spend. According to a survey by the Ifo Institute, one in four retail companies expects weak Christmas business. However, Göttlinger has determined that online trading no longer poses a significant threat to Mühldorf. Many businesses have their own online shops to accommodate customers in the digital space.

Nevertheless, the trend towards smaller gifts is noticeable. The price range for popular Christmas gifts is often between 50 and 100 euros, with larger gifts often being financed by several people together. Loud statista.com Most Christmas shopping in Germany takes place between November and early December, and spending per person has risen to an average of 265 euros - an increase of around 6 percent compared to the previous year.

**Special events and traditions**

A highlight of the Christmas season in the region are the Christmas markets. The market in Wasserburg not only attracts locals, but is also very popular with visitors from the surrounding area. Göttlinger reports a good visit to the Sunday shopping at the end of November. The Christmas market in Altötting is also very popular. Traders are optimistic, but consumer behavior will only be analyzed in more detail after the holidays.

In conclusion, the Christmas season presents both opportunities and challenges for retailers. Customers may be more cautious, but amazement and the desire to make their loved ones happy remain undeniably part of this festive season. It is not for nothing that the Christmas business accounts for around 18.5 percent of the annual sales of the entire retail trade. It will be interesting to see how the situation will develop by Christmas Eve.