Innkeeper Axel Grünert: From shock to hope in the White Ross”!
Innkeeper Axel Grünert from Wunsiedel is optimistic about the future after his lease for the “White Ross” was terminated.

Innkeeper Axel Grünert: From shock to hope in the White Ross”!
What an unexpected turn of events for innkeeper Axel Grünert! In mid-October he received the shocking news that the lease for the “White Ross” in Thiersheim had been terminated. The reason? “Unforeseen defects in the building” and the associated high investment requirements, which threw the family’s plans overboard. As reported, the Grünert family had fully expected to start over on January 1st and move into the apartment in the inn on December 1st. But the postponement has dampened the mood.
Despite these challenges, the 39-year-old remains optimistic and looks forward to the future. This determination could be due to the great support of friends and the community who have his back. “I won’t let myself get down, there’s something going on!” says Grünert. The challenges may be great, but his will to bring the “White Horse” back to life is greater.
Save money with clever economics
A successful restart requires not only courage, but also a well-thought-out economic strategy. Axel Grünert now plans to keep a clear eye on the financial aspects. In the context of his already failed plans, he is thinking about finding ways to minimize necessary investments, which is crucial in the current economic situation.
As we all know, the competition never sleeps. In this regard, the catering industry can benefit from current trends that can also be observed in other areas such as gaming. For example, CrazyGames, a platform with over 4,500 free online games, allows users to experience games without downloads and intrusive advertisements. A graceful business principle that is well received on the Internet and can be implemented on various devices could also be a model for restaurants. Especially in today's world, solutions are needed that offer guests a seamless experience, whether they are selecting a menu or a game.
Community spirit as a strength
Beyond support, Grünert recognizes that community spirit in the region is crucial. Many of his neighbors and customers have already offered to help with necessary renovation work. “Together we can do it!” says a long-time regular. It turns out that in difficult times, togetherness is particularly important.
One thing is certain: with a positive outlook and active support, Axel Grünert is not giving up. His desire to bring the “White Horse” back into the game could prove to be the key to future success. Let's stay tuned to see how the situation around the traditional inn develops.