Bremerhaven introduces new web push notifications – this is how it works!

Bremerhaven introduces new web push notifications – this is how it works!

In the digital world, a lot of news makes waves every day. A fresh look at the latest developments in data protection and web push notifications raises exciting questions. Bremerhaven.de offers its users a new web push notification service that makes it possible to push current news specifically to the device. However, great importance is attached to ensuring that no personal data is stored, only the selection of the messages subscribed to, such as Bremerhaven.de reported.

Another interesting detail: This stored data does not offer any way of identifying the user, as it is stored locally on the user's device. Those interested can adjust the notification settings at any time and also deactivate them for individual control. However, users must be aware that not all devices support this function. To receive notifications, the browser must be open in the background on some devices.

Information about web push notifications

What about security? The web push notifications require consent, which means that users must actively agree to receive these notifications. This consent must be voluntary and unambiguous, as required by the General Data Protection Regulation (GDPR). Signalize. A typical example of a consent dialogue could be: “Would you like to be informed about news and exclusive offers?”

Users are also informed that they can revoke their consent at any time. It is important that the data protection declaration provides clear information about the processing of the data, even if it only concerns pseudonymous or anonymous data. The advantage? No personal data is required to send web push messages, which makes the whole thing even more data protection compliant.

The fine print of the GDPR

An interesting piece of information on the topic: The GDPR came into force less than three months ago and in many cases special order data processing contracts are necessary for web push providers. CleverPush, another player in this field, offers such contracts and emphasizes that users should be informed about the type of push notifications when registering. For example, a news portal could make it clear that it offers breaking news, sports and politics, as well CleverPush turns out.

For transparent communication, it is essential that the data protection declaration is linked when giving consent. CleverPush even provides a snippet for this that can be easily integrated into the privacy policy—a practical solution for many website operators. Even though web push notifications can be a useful tool to target particularly interested users, operators must always stay on the ball when it comes to data protection.

It should be noted that web push notifications are not only important for direct contact between provider and user, but can also redefine the framework of data protection. With a clear focus on consent and anonymized data processing, it will be exciting to see how these technologies will continue to gain in importance over the next few months.