Revolution on the Holsten area: Hamburg is fighting for affordable housing!
A consortium of investors has acquired the Holsten site in Hamburg-Altona. Tenants' associations are calling for social housing projects.

Revolution on the Holsten area: Hamburg is fighting for affordable housing!
Something is happening in Hamburg-Altona! A consortium of investors has acquired the extensive site of the former Holsten brewery - at a price that is below the purchase price. Ambitious plans are now to be implemented on an area of 8.6 hectares that could have a lasting impact on urban development. taz reports that ...
The Holsten brewery, founded in 1879 in Altona, looks back on a long tradition and has developed into one of the best-known brewing companies in Germany. The company, which has been part of the Carlsberg Group since 2004, has enjoyed great success with its products not only domestically but also internationally. Holsten Pilsener, the company's flagship brand, enjoys great popularity and is exported worldwide. Wikipedia gives an overview of...
Urban development, social initiatives and investments
The Hamburg tenants' associations and various initiatives are not letting up in their demands: They are calling for the property to come into city hands in order to promote the creation of urgently needed, affordable rental apartments. The Senate is asked to make use of the leasehold building rights that have already been decided on instead of selling the property. This could be the key to the social mix in the newly emerging district, according to Paul-Hendrik Mann from the tenants' association. taz reports that ...
The consortium's plans, which include Quantum, HanseMerkur, Saga and Haspa, include investing one billion euros. This sum will not only flow into residential construction, but also into the preservation of some of the brewery's historic buildings, which date back to 1879. Almost half of the newly built apartments will be provided as social housing or for trainees and students. taz reports that ...
The path to affordable housing
The demands for urban development oriented towards the common good are supported from many sides. Rolf Bosse, the chairman of the tenants' association, warns that the city could lose the chance to actively shape the social mix in the district if the development is not carefully planned. If the city's decision-makers don't act, only high-priced housing could exist in 30 years, as Marc Meyer from Tenants Helping Tenants emphasizes. taz reports that ...
But the road to a successful residential project is rocky. The tax authority sees the demands for city ownership as excessive, as the Senate is already involved in the development of the saga. In addition, the Holsten pops citizens' initiative most expects that the new property sale will reignite the debate about the future design of the district. The demands are high, but this is the only way to take a step towards affordable housing and social justice. taz reports that ...
Ultimately, land conservation is a central task of urban development in Hamburg, given the constantly growing need for living space and social infrastructure. The pressure on space is increasing, and the Senate is aiming to approve 10,000 new apartments per year. One example is the Holsten area, where a quick legal basis is to be created in order to advance development. Hamburg.de reports on...