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Frankfurt furniture markets in distress: Auping closes branch with discounts!
Frankfurt am Main is experiencing branch closures of well-known brands such as Auping and Wunderwerk. Reasons include rents, wages and consumer behavior.
Frankfurt furniture markets in distress: Auping closes branch with discounts!
Things will soon be quieter in downtown Frankfurt as the Dutch bed manufacturer Auping is closing its branch on Große Friedberger Straße after twelve years. This will not be without impact on the local furniture industry, which has struggled greatly in recent months. A clearance sale is currently underway with huge discounts of up to 80 percent, a last chance to score bargains before the doors close for good. The reason for this step is rising rents, growing labor costs and consumers' reluctance to buy, who are becoming increasingly price sensitive. In recent years, Auping has already closed several locations in Germany, including in Hamburg, Düsseldorf and Cologne. The only remaining flagship store remains in Berlin reports the FAZ.
In general, the furniture industry in Germany recorded a decline in sales of 6 to 8 percent last year. While Auping is closing its branch, other brands are facing similar challenges. The fashion brand Wunderwerk, known for sustainable fashion, closed its branch on Berger Straße at the end of June, with managing director Heiko Wunder citing economic considerations and competition from the catering industry as the reasons. The fashion boutique “The Listener” on Stephanstrasse has also closed due to bankruptcy and has already been sold to an investor from Istanbul, which illustrates the rapid changes in the fashion trade.
New openings and challenges in retail
The Italian fast fashion brand Subdued, on the other hand, has opened its doors behind St. Catherine's Church and is specifically targeting young girls and women. The boutique offers fashion up to size M and could serve as an answer to the changing demand in the urban fashion sector. There is also news from the book trade: The bookstore “Vervieltlich & Büchergilde” has moved into the space at the Goethehaus after nothing took place there for a long time. Values that are highly valued in retail are creativity and adaptability.
The closures and reopenings paint a picture of uncertainty in retail. Uniqlo plans to open a branch on Biebergasse on October 16th, and the joint concept from Jack & Jones and JJXX will premiere on August 21st at Hauptwache. It remains to be seen whether these new stores can win back the customers they lost.
Growth in senior housing
However, a remarkable trend is becoming visible in the area of senior living communities. More and more people are moving into specialty retirement communities that offer comfort and community. When selecting such housing options, factors such as location, financial resources and individual care needs play a decisive role. Loud seniorliving.org Seniors should pay attention to proximity to family and friends as well as leisure opportunities in order to spend a pleasant evening of life.
These retail and residential trends reflect changes in society. New beginnings and endings seem equally important in this dynamic city, while the needs of its citizens are constantly changing.