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Price shock for Christmas: Chocolate Santa Claus now costs almost 9 euros!
Kassel provides information about rising chocolate prices for Christmas 2025 and the influence of inflation on purchasing power.
Price shock for Christmas: Chocolate Santa Claus now costs almost 9 euros!
Christmas 2025 is just around the corner, and while the festive mood is moving into homes, a completely different aspect is causing dissatisfaction among consumers: the prices of chocolate products. A 200 gram Santa Claus from Lindt currently costs around 8.75 euros, which still makes some people smile. Mercury reports that despite a fall in the price of cocoa, which currently stands at 5,173.80 euros per ton, chocolate prices continue to skyrocket. This after the cocoa price was at a high of 12,000 euros in December 2024. Food expert Armin Valet from the Hamburg Consumer Center emphasizes that the high prices are also leading to a decline in sales volume.
There is already a heated discussion about the rising costs on social media, especially on platforms like Reddit. Many users complain about less consumption due to the high prices. Valet estimates that although there will be no significant price reductions, there may be increased discount promotions on lesser-known brands. These no-name goods often prove to be affordable alternatives to expensive branded products.
The general price development
In the context of ongoing inflation, which stood at 2.4% in September 2025, an increase in food prices can also be noted. A look at the numbers shows that prices for chocolate rose by 21.2%, while some other foods, such as olive oil, became cheaper by 22.6%. This development is no coincidence: food prices have risen by a whopping 30% overall since mid-2021, which is likely to increasingly reduce consumers' purchasing power. daily news makes it clear that price increases of 6.5% in the areas of sugar, jam and honey will not help ease the situation.
The price increases should not be viewed in isolation. Consumers have good hands when making purchasing decisions, and high-quality products from manufacturers or sustainable alternatives can definitely prove to be worthwhile. A taste test by RTL showed that more expensive products often perform better, while medium-priced versions also stand out with positive reviews. The criterion of quality can often be decisive when it comes to not just focusing on price when purchasing.
Conclusion: Quality has its price
What does this mean for the upcoming festival? Despite rising prices, chocolate consumption remains an important part of the Christmas season. If you want to get a good deal, you can alternatively choose reduced no-name goods or concentrate on special offers. The decline in sales could result in retailers being forced to counteract with promotions and discounts.
Overall, it is important to find out about the current market conditions and not just rely on the brands you are used to. Consumers' adaptability will be put to the test, especially this year. Christmas will come, and the decision of what to put on the table remains in the hands of the buyers.