City pearl Aurich: New splendor with a unique gastronomy concept!

City pearl Aurich: New splendor with a unique gastronomy concept!

Finally there is news for the culinary scene in Aurich! The city pearl returns with a fresh concept and a new operator. Marvin Herms, an experienced entrepreneur in earthworks and civil engineering, is taking over the popular restaurant, which was temporarily closed at the end of April 2025. The head of the previous operating company Marema, Ewald Maas, is gradually withdrawing from the operational business after 13 years in order to focus more on event areas. Recruitment challenges and the impending end of the lease period at the end of 2026 contributed to the closure, as kreiszeitung.de reported.

Herms, who has lived in Aurich since 2008 and has already founded seven companies, will take over the inventory from the former operator. The goal? Create a unique nightlife destination in Aurich. The first renovation work will begin next week, supported by carpenters and painters. Colors, surfaces and furniture are to be renewed and outdoor facilities are to be modernized. The new lounge area is intended to provide a more relaxed atmosphere, while the gastronomy is being further developed with modern vegetarian and vegan dishes. Fresh preparation on site remains an essential feature - in keeping with current trends that suggest a return to tradition and regional ingredients.

New offers and perspectives

The reopening of the city pearl is roughly scheduled for October 2025, although the exact date has not yet been set. In addition to classic dishes, Herms is planning a creative food and drink menu, which will be developed in a big meeting next Saturday. The existing staff will also be taken on as far as possible. This shows that Herms wants to preserve the strengths of the old company in the new concept, while at the same time setting fresh accents.

The dance bar will be particularly exciting, as it will not only have a new name from September 2025, but will also be open every weekend. Exciting theme parties and special events are planned that will give the city pearl additional attractiveness. And that's not all: Interest in cooperation with larger organizers has already been aroused, which further increases the possibilities for the future of the city pearl.

Gastronomic trends in focus

The new developments in the city pearl are also in the context of general gastronomy trends. The comeback of lunch and brunch offerings and the growing importance of flexible menu concepts are just some of the aspects driving the industry. Restaurateurs are increasingly relying on spontaneous visits to restaurants, and the topics of health and well-being are becoming more relevant. The focus on a larger vegetarian and vegan offering can also be of particular value in the city pearl dish.de determines.

The coming months will be exciting for everyone in Aurich and the numerous tourists who want to enjoy the city perle as part of their experience. Marvin Herms has a big goal in mind: He wants to create a place in Aurich that offers more than just a restaurant, but rather redefines the entire feeling of going out.