Wolfenbüttel starts a creative campaign against a shortage of skilled workers!

Wolfenbüttel starts a creative campaign against a shortage of skilled workers!

The hour of initiative has come in the Wolfenbüttel district: In view of the limited supply of skilled workers and the large number of unfilled positions, the city and the district are launching an extensive advertising campaign to counteract these challenges. The campaign, which is based on a two-year planning phase, addresses all seven communities in the district and is presented under the slogan “Wolfenbüttel has something” with the addition “Career without big city fuss”. This reports regionalheute.de.

The shortage of skilled workers is not just a buzzword, but a real problem in the region. “There used to be a lot of applicants for a position, today the reality is different,” is how they describe the situation. All sectors are affected, be it administration, industry or trade. Despite these challenges, there is great potential in Wolfenbüttel and the local companies. In order to understand how you can use this potential, you rely on a thorough analysis and the development of a viable concept together with the stakeholders, such as the platform moduldrei.de highlights.

Emotional stories for strong messages

A central element of the campaign is the use of emotional stories. Former and current residents should talk about their positive experiences in Wolfenbüttel in order to vividly illustrate the living and working environment. Companies from the region are invited to actively participate in this initiative and share their own stories. The planned integration of digital channels ensures that the messages are clear and catchy.

But not everything is going smoothly: citizens and employers complain about the inadequate public transport connections and the lack of housing in Wolfenbüttel. Mayor Ivica Lukanic has therefore made it clear that solution-oriented cooperation is now required. “Less complaints, more solutions!” is his mantra, because this is the only way we can work together to make the region more attractive.

Future fund and campaign planning

The advertising campaign is actively supported by the Asse Future Fund, which finances a temporary position for digital marketing. This will begin operations in September. Special attention is also paid to creatively addressing the target group, as originally proposed advertising measures, such as an AI-generated voice of Donald Trump, were rejected for political reasons.

The challenge remains great, but Wolfenbüttel has the potential to become a popular place to live, work and live if the right positioning and marketing strategies are developed. In order to achieve this, not only will a brand core be developed, but the perception of the city will also be improved beyond its geographical proximity to Braunschweig.

In the end, the question arises: Can Wolfenbüttel change its image and attract the skilled workers it needs? The coming months will show whether the ambitious campaign bears fruit. Let's stay excited! You can find further information on the situation of skilled workers in Germany at statistic.arbeitsagentur.de.