Artificial intelligence is revolutionizing our communication!
Discover Bochum on October 10, 2025: Current research on AI and social interaction at the Ruhr University Bochum.

Artificial intelligence is revolutionizing our communication!
In today's digital world there are exciting developments that impact people's lives and interactions. Particularly noteworthy is the research network "INTERACT! New forms of social interaction with intelligent systems" at the Ruhr University Bochum. lokalkompass.de reports that this project is being funded with a whopping 2 million euros by the Ministry of Culture and Science of North Rhine-Westphalia. The aim is to research the way people interact with intelligent technologies, such as messenger services and chatbots. The corona pandemic has completely restructured communication in social media, and the integration of artificial intelligence (AI) is becoming increasingly important.
The focus is not only on the challenges, but also on the possibilities for interaction. It becomes clear how much AI influences our everyday lives - be it in care, in education or in companies. The team of six researchers from the humanities, social and behavioral sciences uses their expertise to shed light on the theoretical and ethical questions related to human-human and human-machine interaction. The results could be decisive for how we interact with each other and with machines in the future.
The influence of artificial intelligence
Artificial intelligence has also revolutionized the social media landscape. computerweekly.com states that AI applications are widespread in areas such as art, text and speech generation, and content personalization. Companies use AI to optimize advertising, analyze data and post content automatically. Everything is done to increase efficiency and improve user experience.
For example, residents of Cologne could experience that when scrolling through Instagram, AI algorithms recommend content that corresponds to their previous interactions. At the same time, social media like Snapchat has launched a generative AI chatbot based on ChatGPT. Of course, the use of such technologies also has its pitfalls: the challenges range from biased decision-making to inappropriate content and the spread of fake news.
People and machines in everyday life
Overall, it shows that the interaction between humans and machines not only raises theoretical questions, but also has very practical effects on our daily lives. According to the INTERACT project research network, the way we communicate with voice assistants, robots and AI systems will be crucial for the role these technologies will play in our work and life contexts in the future.
Research will continue to progress parallel to the development of new AI technologies and provide the necessary impetus. It will be exciting to see how our social interactions will continue to develop. While in one corner AI can help collect data and personalize our content, in the other corner there are legitimate fears about privacy and information manipulation.
For further information, those interested can read directly from the cited reports: lokalkompass.de, forschung.ruhr-uni-bochum.de and computerweekly.com.