Timo Boll becomes brand ambassador: BVB relies on the Asian market!

Timo Boll becomes brand ambassador: BVB relies on the Asian market!

A remarkable step in sports marketing: Timo Boll, the table tennis legend from Erbach in the Odenwald, becomes the new brand ambassador for Borussia Dortmund. This exciting news was announced during BVB's season opener, immediately before the friendly match against Juventus. Boll, who ended his active career a few weeks ago and has long enjoyed cult status in Asia, is looking forward to working for his favorite club.

Timo Boll's main task will be to develop the Asian market. In an interview he said that the idea of ​​working at BVB really appealed to him. The German native sees enormous potential for Borussia Dortmund in countries like China, where football is gaining more and more fans. In addition to his passion for football, the 44-year-old has also announced that he will complete an internship lasting several weeks at BVB in order to get to know the internal processes and employees better. This initiative shows his commitment to the task and his willingness to delve deep into the club's structure in order to make his contribution.

A new path for Borussia Dortmund

The decision to sign a brand ambassador outside of the traditional football world is a bold one and could prove to be a smart move. So far, Borussia Dortmund has only relied on former footballers such as Karl-Heinz Riedle, Jörg Heinrich, Roman Weidenfeller and Patrick Owomoyela. But internationalization is BVB's top priority, and managing director Carsten Cramer has taken numerous initiatives over the last ten years to make the club more globally present.

With Timo Boll, those responsible have now gained an ambassador who enjoys great popularity in Asia. The seven-time Olympian and multiple world champion is one of the best table tennis players of all time and therefore brings with him first-class references. “There’s something going on!” one could say when it comes to taking advantage of the football enthusiasm in Asia and making Borussia Dortmund known in this market. With Boll as a charismatic force, BVB hopes to develop new fan bases and sustainably strengthen its international standing.

In summary, the signing of Timo Boll as a brand ambassador is not only an innovative marketing strategy, but also brings a sporting star into the spotlight of football who represents the connection between sports and cultures. It remains exciting to see what developments will result from this and how Borussia Dortmund will realize its Asian ambitions under Boll's leadership.

hessenschau.de reports, sportschau.de informs and 90min.de explains the background to this exciting sourcing strategy from BVB.