Tunisia – The new holiday paradise for German travelers in 2025!

Tunisia – The new holiday paradise for German travelers in 2025!

Tunisia, Africa's northernmost country, is at the center of European travel trends in 2025 and is seeing a remarkable increase in bookings - a whopping 40% more than last year, as merkur.de reports. This is not least the result of increasing demand for affordable holiday options, which has made the country a real insider tip for German-speaking holidaymakers.

The study, cited by Le Figaro and based on Voyages E.Leclerc and the Viavoice Institute, shows that Tunisia has replaced classic holiday destinations such as Crete and the Balearic Islands among French tourists.

Value for money and infrastructure

What makes Tunisia so attractive? The unbeatable price-performance ratio is a key reason. Travelers in Djerba can already book all-inclusive packages in 4-star Thalasso hotels from 329 euros per person. Wellness offers are also extremely tempting with prices starting at 246 euros for six nights.

The reliability and quality of the Tunisian tourism infrastructure is also particularly valued. German holidaymakers have discovered that they can not only relax here, but also go on a cultural journey of discovery. The capital, Tunis, as well as popular resorts such as Sidi Bou Said and Sousse, offer a variety of experiences as the country simultaneously strives to position its image as an upscale destination.

Growth areas in tourism

Another point that brings Tunisia into focus is the growing cruise tourism. MSC has already introduced weekly stops in Tunisia, making the country even more attractive to travelers looking for new adventures.

However, one should not forget that the Foreign Office warns against traveling to certain border regions with Algeria. The safety and well-being of holidaymakers has the highest priority. The easy accessibility with direct flights from German cities, which take less than 2.5 hours, means that the journey is uncomplicated.

Sustainability in focus

The transformation of the tourism sector is also characterized by a trend towards greater sustainability. More and more holidaymakers want to travel in a socially responsible way and attach importance to ecological aspects. According to Statista, over 60% of Germans aim to make their vacation more environmentally conscious in the future. These changes show that the tourism sector needs to adapt to the needs of travelers and increasingly offer sustainable options.

The industry is in a state of upheaval: digitalization is increasingly influencing travel behavior, and technologies such as artificial intelligence are increasingly being used. Travelers are looking for authentic experiences, individuality and even a touch of adventure.

So 2025 could be an exciting year for Tunisia. The country has the right ingredients to be an ideal holiday destination for people who are looking for cultural exchange and adventure in addition to relaxation. It remains exciting to see whether Tunisia manages to further expand its relatively new role in international travel without losing sight of its cultural heritage and sustainability goals.