Hunkemöller closes Halle branch: clearance sale with huge bargains!

Hunkemöller closes Halle branch: clearance sale with huge bargains!

There is currently a lot of movement in the world of lingerie: Hunkemöller, the well-known Dutch chain, has announced that it will be closing another branch. On September 13, 2025, the location in Halle (Saxony-Anhalt) will be affected. A clearance sale is already underway there, where customers can benefit from significant discounts. Posters in the shop windows provide information about alternative shopping options in Leipzig, Sandersdorf-Brehna and Günthersdorf as well as in the brand's online shop. The last few months have been anything but easy for Hunkemöller, which is also reflected in the closures so far. Three branches in Donauwörth, Lingen and Altenburg had to close in June 2025, and the company plans to close almost 50 more stores by the end of the year.

So as closures mount, the company is facing an 8% decline in sales and a dramatic increase in net losses. According to Stratista, the economic effects of the corona pandemic are a factor for retail that should not be underestimated. Many industries suffered massively from the lockdowns, and Hunkemöller did not remain unaffected.

Challenges and realignment

The new management under CEO Brian Grevy faces a major task. With a turnover of 542.3 million euros (a decrease of 8%) and a gross operating profit of only 42.8 million euros, the company is under severe pressure. Net reductions more than doubled to 141.8 million euros, partly caused by a large goodwill write-off of 109 million euros. Analyzes show that Hunkemöller is currently suffering from “double pressure”: both from inflation and from falling consumer disposable income.

Nevertheless, the view of the future is not entirely bleak. Hunkemöller plans to redesign the stationary stores. Of the currently 340 branches in Germany, 150 are to receive a refresh. The intention was also expressed to intensify the wholesale business. In March 2025 there was a takeover by the US investment company Redwood Capital Management. Grevy emphasizes the importance of physical stores, which account for 70% of sales, while only 30% are generated online.

The digital change

Hunkemöller is also challenged with regard to digitalization. Despite the challenges, online retail, which accounts for just 25% of total sales, has received a boost during the pandemic. But e-commerce needs to be strengthened. Especially in a market characterized by high competition, an automated distribution center is planned to significantly increase efficiency. But Hunkemöller's debt is eight times as high as its EBITA, further complicating the situation.

Overall, it can be said that Hunkemöller is in a phase of adjustment and realignment. Closing stores, modernizing existing locations and strengthening its online business are part of a comprehensive plan to get the brand back on track. But the company has to hurry up in order to survive in the highly competitive lingerie market, which has suffered significant losses due to the corona pandemic and is now looking for new ways to reach customers.