Cerstin Tschirner: A breath of fresh air for Solingen’s communication!

Cerstin Tschirner: A breath of fresh air for Solingen’s communication!

A fresh wind is blowing through the Solingen town hall: Since June 16, 2025, Cerstin Tschirner has taken over the management of the communications and city marketing department. She is succeeding Angela Munkert, who moved to the city of Oberhausen. Tschirner, who has lived in Solingen for over 25 years, brings extensive professional experience in the areas of media, marketing and brand management, which she gained at the Solinger Tageblatt and in the healthcare industry, among others. Most recently, she was responsible for communications at the Kplus Group, which went bankrupt.

The new head of the department wants to significantly develop urban communication and act as a link between the local administration and the population. Working closely with the team, which includes Thomas Kraft from the press office and Tim Müller for city marketing, Tschirner plans to strengthen communication not only internally but also externally.

Diverse tasks in the new role

Cerstin Tschirner's area of ​​responsibility is as extensive as it is exciting. It includes media work, management of the city website, social media, city marketing, tourism and town twinning. Complaint management also falls within their area of ​​responsibility, which shows that transparency and proximity to citizens have high priority. In this regard, it will be crucial to encourage citizen participation and develop engaging communication strategies.

The native of Solingen not only has deep local roots - she grew up in Leverkusen - but also academic support, as she studied German, media studies and business administration. She began her professional career at the Solinger Tageblatt in the local editorial team and from then on has placed a clear focus on communication strategies. This will encourage everyone involved at City Hall and beyond to use proactive approaches to sharing information.

Citizen communication strategies

In today's world, it is essential that municipalities conduct their public relations work effectively. A seminar offered at the German Municipal Academy deals with precisely these topics, such as improving citizen communication and the use of modern means of communication. Practical approaches and strategies are taught here to optimize communication between cities and their citizens. Beyond the basics, participants learn how to use social media and design targeted information campaigns. The focus on crisis communication is also an important topic that Tschirner will certainly address in her new position in order to be able to respond appropriately to public challenges. according to the Municipal Academy.

With her committed approach, Cerstin Tschirner would like to help ensure that the blade city of Solingen is not only perceived as worth living in, but also remains a place of dialogue and innovation. Their vision for effective municipal communication aligns with the needs of citizens and businesses and is a promising perspective for the city's future. Citizens can look forward to even closer cooperation and more information - a development that is needed more than ever today. as can be read in the Solinger Tageblatt.

It remains exciting to see how communication in Solingen will develop under the new management. One thing is certain: With Cerstin Tschirner, the city has an experienced expert on board who is ready to break new ground.