80 years of Repro Renard: A look behind the scenes of the printing tradition

80 years of Repro Renard: A look behind the scenes of the printing tradition

The world of printing has changed significantly over the decades, and this is particularly clear in Kiel. On August 22, 2025, the traditional printing company Repro Renard will celebrate its 80th anniversary. The company, founded by Walter Renard in 1945, has developed steadily over three generations and is part of the Renard photo dynasty from Kiel. Managing director Torben Schlachta invites you to a celebration at Lerchenstraße 18-20, which will provide a festive setting with exciting insights behind the scenes, activities for young and old, as well as music and dance from 7 p.m. For more information and to register in advance, the website www.reprorenard.de is available. Contact can be made by calling 0431/675252 or by email at kontakt@reprorenard.de.

Repro Renard is known for its wide range of printing services. This includes high-quality posters, cards, bindings as well as customized special formats for stickers, banners and flyers. Customers attach great importance to personal advice, a diverse selection of paper and precise print quality. This philosophy is reflected in the positive development of the printing company, which looks forward to the next few years with a good feeling.

Changing landscape of the printing industry

The printing industry as a whole has undergone significant change in recent years. A look at the numbers shows that from 2008 to 2020, over 3,225 printers disappeared from the market, meaning a loss of almost one printer per working day. The sales volume has stagnated at around 20 billion euros for around a decade. The mechanization and the transition from craft to industry were accelerated by the emergence of digital printing and the decline of traditional print offerings as a result of the Internet, reports druck-medien.net.

To stay relevant, print shops must invest in modern production technology. The digitalization of business processes is considered essential to remain competitive. This includes the need to optimize processes through new software solutions as well as standardization and automation of processes. Sebastian Krüger, an experienced media designer and customer advisor, emphasizes that companies must rely on the acceptance of their employees in order to build a digital mentality in the company.

Prepared for the future

An example of this innovative approach is Helmut Wünderlich's printing shop, which began 50 years ago in a former gas station on Sophienblatt. Customer satisfaction is considered a valuable asset here, and the printing company has developed with its customers over the years. Today it offers expanded services and is thinking about its future direction in order to meet increased demands, such as gud-kiel.de is reported.

Given the changing nature of the industry, it is crucial for businesses to continually reinvent and adapt. Repro Renard and other printing companies in Kiel are an excellent example of how tradition harmonizes with the most modern techniques, keeping the art of printing alive in the region. As we observe Repro Renard's 80th anniversary celebrations and the efforts of other printers, one thing remains clear: the market will continue to move and accept the challenge of actively shaping the future.