Augustiner non-alcoholic: popularity is increasing, but delivery bottlenecks remain!

Augustiner non-alcoholic: popularity is increasing, but delivery bottlenecks remain!

In recent months, Augustiner Non-Alcoholic has become a valued choice for beer lovers. The non-alcoholic counterpart of the traditional beer brewery from Munich enjoys huge popularity, even though there are often delivery bottlenecks. Buyers from various regions, especially in Munich, complain about shortages. A kiosk owner, Ismael Saad, reports that he can only successfully order non-alcoholic beer in one out of ten cases. Other sellers in Westend also confirm similar difficulties, while a kiosk at Sendlinger Tor has better luck and receives the product more often, as [Merkur](https://www.merkur.de/lokales/muenchen/ Alcoholfrei-erfreut-sich-hoher-Demand-hype-haelt-an-augustiner-93788043.html) highlights.

The popularity of the Augustiner non-alcoholic beer is so great that many customers who cannot find what they are looking for in the alcohol version switch to alternative types of beer such as Tegernseer. Tim from “Isar-Durscht” describes the delivery situation as “a little better, but not yet good” and receives an indefinite amount of Augustiner non-alcoholic every week.

Product details and price

For all those who want to try it: A package with nine bottles of Augustiner Alcohol-Free Hell costs €20.90 and each contains 0.5 liters of the beer. The alcohol content is less than 0.5% vol and it is brewed from the ingredients water, barley malt and hops. The nutritional values ​​also make a good impression: per 100 ml there are only 23 kcal and less than 0.5 g of fat - a real lightweight among beers that is valued for its taste, as [Biershop Bayern](https://www.biershop-bayern.de/augustiner-ethanolfrei-hell-9- bottles.html) reports.

The Augustiner brewery is optimistic about the future and plans to “further expand” the production of its non-alcoholic beer. This positive response could give the trend an additional plus, which almost every manufacturer in Germany has now recognized: the production of non-alcoholic beer has almost doubled in the last ten years.

The market is changing

Despite the boom in non-alcoholic beer, the overall beer industry in Germany is recording a decline in sales. In the first half of 2023, beer sales fell 2.9% year-on-year, and total volume is now approximately 4.2 billion liters. The decline is attributed to cool weather in spring and general consumer reluctance to consume, which Tagesspiegel has well documented. This is a major challenge for the 1,500 predominantly craft and medium-sized breweries in the country, while sales of non-alcoholic beer are still increasing.

With the ever-growing demand for Augustiner non-alcoholic beer, the trend towards non-alcoholic beer not only seems to be changing the market situation, but could also be an incentive for other breweries to further expand this area. It will therefore be exciting to see how the situation will develop in the coming months and whether the trend towards alcohol-free enjoyment will continue to solidify.