Bremen vs. Hoffenheim: Women’s football is flying high!

Bremen vs. Hoffenheim: Women’s football is flying high!

Today, September 23, 2025, there is an exciting duel in the women's Bundesliga: Werder Bremen welcomes TSG Hoffenheim. Both teams come against each other with great ambitions and the match promises to be a real treat for the fans. kicker reports that the match will take place at the Weser Stadium in Bremen, where the players want to put their skills to the test.

The game not only has sporting significance, but also the chance to bring women's football further into the spotlight. In recent years in particular, the visibility of women in sport has increased significantly, largely thanks to media coverage and social platforms. The DFB emphasizes that the “Cliché-Free in Sport” project actively contributes to promoting this development and breaking down stereotypes. Federal Minister for Women Lisa Paus supports the idea that equal media presence for women in football is crucial.

Visibility and equality

As part of its efforts to increase visibility in women's football, the DFB has also involved its member clubs and the general public. The effort aims to promote equality and diversity across all areas of football, from amateurs to national teams. Celia Šašić, a central voice of the DFB, emphasizes that an increase in visibility will significantly improve equality in sport.

Current developments show that women's football is not only increasing in popularity, but is also characterized by many positive changes. Fans expect more than just sporting performances – they want stories that inspire and motivate them. This is a step in the right direction to support female players' journeys and create a more equitable sporting environment.

Conscious consumption and data protection

In addition to the sporting topic, it is also important to talk about how to use digital media. kicker provides information about the challenges of data protection in connection with online offerings. For example, with the new PUR subscription, users can enjoy content ad-free without their user behavior being tracked, which is an attractive option for many. These measures underline the responsibility of the media and platforms to handle user data fairly and transparently.

Such attention to the visibility of female athletes and the respectful handling of user data helps to strengthen the community in sport and create broader acceptance.