Apple overtakes Samsung: iPhone sales are increasing rapidly!

Apple overtakes Samsung: iPhone sales are increasing rapidly!

The smartphone market is on the move - and this is particularly evident in the duel between Apple and Samsung. Loud North24 Apple is expected to knock Samsung off its smartphone sales throne this year. Market researchers at Counterpoint assume that Apple will increase its sales by around 10 percent, while Samsung only expects an increase of 4.6 percent. This mainly has to do with the high popularity of the iPhone 17 series, which was introduced in September 2025.

Anyone thinking about buying a new smartphone might be wondering what's behind this flare-up from Apple. The fact is that many users who purchased a smartphone during the Corona pandemic are now ready to switch to the latest models. An estimated 358 million used iPhones will be sold by mid-2025 - a clear sign that there are plenty of potential new buyers waiting for an update.

The development and market strategies

Since introducing the iPhone in 2007, Apple has set the standard with its touchscreen and app model. This means that the brand is particularly popular in times when consumers are becoming more demanding. While Samsung was the leading manufacturer for years, Apple was always at the top during the holiday quarters. Market researchers are currently observing a trend towards more expensive smartphones that are used for longer, which is encouraging Apple; After all, the company has a good knack for offering premium products that are in demand among customers.

When it comes to Samsung's sales numbers, the company has a wide range of models that appeal to both budget-conscious buyers and those looking for high-end features. The Galaxy series alone, which includes the Galaxy A15 5G, offers something for everyone. Nevertheless, recent analysis shows that consumers are increasingly willing to spend more on high-quality smartphones from Apple, which is reflected in sales of the iPhone 15 series. Their models occupy the first three places of the best-selling smartphones in the second quarter of 2024, according to the website ITCurated reported.

The challenges for Samsung

Despite these successes, Samsung faces growing challenges. Analysts believe a shift toward more expensive devices could put pressure on Samsung's market share. While the company remains relevant with affordable devices, Apple's focus on premium products and their combination with technological innovations makes it difficult to keep up. This is also reflected in the sales analysis by the market research company Counterpoint, which is known for its well-founded data.

In the current market climate where innovation and quality are in demand, the duel between Apple and Samsung remains exciting as consumers continue to search for the best value for money and special features. The fight for market leadership will probably continue to be of great importance for both companies in the future.