Reezy and 6pm: A festival that makes Frankfurt shake!

Reezy and 6pm: A festival that makes Frankfurt shake!

Last Saturday, the “6pm Festival” in Frankfurt became a real magnet for hip-hop fans. Thousands flocked to the fairgrounds to celebrate with their favorite artists. The focus was on Reezy, who not only presented his new songs on stage, but also got the crowd singing along with his hit “Trapper’s Lullaby”. Meanwhile, Achraf Ait Bouzalim, the brains behind the fashion brand 6pm, danced around the singer, filmed the explosive performance and thanked him for the years of friendship that connects him with Reezy.

10,000 tickets were sold out in advance, which only increased the hype surrounding the festival. As faz.net reported, in addition to Reezy, stars such as Luciano, Yeat, Zsá Zsá and Zackavelli were also seen on stage. Before the event, fans in bright 6pm shirts searched for the best seats and took numerous selfies. A seven meter high inflatable figure of Bouzalim, who waved his middle finger towards the stage, provided additional fun.

The connection between fashion and music

The success of Bouzalim's 6pm brand is no coincidence. After the fashion brand initially struggled, the community has rallied around the brand. Today, Bouzalim is not only a designer but also an influencer with almost half a million followers on Instagram. His influence is highlighted by support from the likes of DJ Khaled, who brings 6pm clothing to social media. At frankfurt.t-online.de you can read that Bouzalim recently distributed free 6pm T-shirts in Frankfurt, which once again caused a real rush.

The last distribution campaign in front of the old police headquarters, which was announced an hour in advance and attracted hundreds of young people, became particularly famous. Such actions illustrate how social media not only shapes trends, but also influences the consumer behavior of young people. Platforms like Instagram set creative standards and help artists like Bouzalim to become known - a classic in today's pop culture.

A look into the future

The festival in Frankfurt was the second of its kind, after Bouzalim held an event in Berlin last year that celebrated with international artists. Whether the hip-hop scene continues to be heavily influenced by social media remains to be seen. The Netz Insider points out that TikTok in particular is opening up new creative forms of expression and that artists can make a breakthrough without big record companies.

Bouzalim plans to continue being active in the music and fashion worlds. However, detailed information about his next steps is still secret. It remains exciting to see what further trends he will set and how the relationship between fashion and music will continue to develop.