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Meghan Markle: Comeback with obstacles – the path to self-discovery!
Meghan Markle will celebrate her comeback with new projects in 2025, but remains uncertain about her brand identity and is looking for clarity.
Meghan Markle: Comeback with obstacles – the path to self-discovery!
What's going on in Meghan Markle's life? Apparently a lot! Since her comeback to Instagram on January 1, 2025, the Duchess of Sussex has attracted a lot of attention. Her first release was a powerful video in which she runs on the beach and writes "2025" in the sand. This move not only marks her return to the social media landscape, but also the beginning of several projects she has initiated since then. Gala reports that the very next day, the upcoming release of her Netflix series “With Love, Meghan,” scheduled for March 4, 2025, was announced. But Meghan wouldn't be Meghan if she hadn't launched her own lifestyle brand “As Ever” at the same time.
With As Ever, a follow-up to her previous blog The Tig, Meghan celebrates the simple joys in life like cooking, gardening and wellbeing. The name was changed to make the project more universal, and she describes it as an amalgamation of her passions. How RTL reports, Meghan originally wanted to choose "American Riviera Orchard," but decided to go with it so as not to limit her brand to locally produced products.
A look behind the scenes
In the first few months of her comeback, Meghan launched some exciting projects. In March 2025, she announced her podcast “Confessions of a Female Founder,” in which she has inspiring conversations with female entrepreneurs. On Instagram, she shares intimate glimpses into her life, including family photos, which could help her build a stronger connection with her followers. However, her new podcast hasn't released any new episodes since June 2025, and her Netflix series may struggle in terms of viewership despite being renewed. Gala highlights that its communications director has left the company, marking the tenth departure from the position in five years.
Meghan is clearly striving to become independent in her business after leaving the British royal family with Prince Harry in 2020. Her appearances, such as at Fashion Week in Paris in October 2025 and the shooting of her film “Close Personal Friends”, where she plays herself, also show that she presents herself in a diverse manner. But despite all these ambitions, she struggles to develop a consistent personal identity as she acts in different roles - businesswoman, influencer and actress.
The influence of celebrities
Meghan's activities could also be viewed in the context of the increased influence of celebrities, especially in terms of fashion and lifestyle. How on Lead concept As explained, stars like her today act as trendsetters and thus shape social norms. Direct contact with fans via social media opens up new ways for them to express themselves, a trend that Meghan is taking up with her projects. However, it remains to be seen whether she can overcome the challenges that come with this publicity.