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Future of the Cupra Born uncertain: relocation to Wolfsburg in danger?
Wolfsburg could take over production of the Cupra Born and other electric cars from 2027 if rumors are confirmed.
Future of the Cupra Born uncertain: relocation to Wolfsburg in danger?
In recent weeks, rumors have been circulating about a possible relocation of production of the Cupra Born within the Volkswagen Group. The current plan is for the e-sports car and other electric cars to roll off the assembly line in Wolfsburg and Emden from 2027, while the question of whether the Zwickau factory will continue to be responsible for producing the Cupra Born is still open.
A VW spokesman calmed minds by emphasizing that there had been no talk about relocating the Cupra Born to Zwickau. Daniela Cavallo, the works council chairwoman, also refuted the rumor that the Cupra Born should not come to Wolfsburg. She emphasized that demand for the Tiguan and ID.3 models is currently sufficient to fully utilize the assembly line in Wolfsburg.
The challenges in Zwickau
The discussion about the relocation of production must be seen against the background of an impending under-utilization of the Zwickau plant. Ecomento reports that if the ID.3 and the Cupra Born were removed, only the Audi Q4 e-tron and the sporty version, the Sportback, would remain. However, these models alone could not ensure economic utilization of the location, which endangers the future of the Zwickau plant.
The Cupra Born is not yet considered a volume model, with a planned annual production of 80,000 vehicles, which is well above previous sales of around 11,000 units in the first quarter of 2025. In addition, the future of the multi-brand Zwickau location is in jeopardy, as some experts consider that it may not last long if only the Cupra Born is produced.
A look forward
The coming months will be crucial to gain clarity on production plans. The next round of planning in winter could probably set the course. The decision about the future of the Cupra Born in Zwickau remains pending. Volkswagen However, he himself emphasizes how important the Zwickau location is and also plans to build up capacities for recycling e-cars, which could also contribute to the creation of new jobs.
Meanwhile, heavy investments are being made in Wolfsburg as planning for Hall 54, which is to be converted to the new SSP platform, is progressing. This is particularly relevant as, with Golf production ending in 2026, additional capacity will be needed to serve the growing electric car segment.
Overall, the discussion about the future of the Cupra Born and the production sites in the Volkswagen Group will remain exciting. The coming decisions could not only have an impact on production, but also on jobs in the affected regions.